TRADEWEST DIGITAL ANNOUNCES DISTRIBUTION PARTNERSHIP WITH CHILLINGO TO PUBLISH TxT FIGHTER

FOR IMMEDIATE RELEASE

London, UK.,– December 1st, 2010 -- Tradewest Digital Ltd., a subsidiary of Tradewest Games Holding GmbH and an affiliate company to Tradewest Games Ltd., today announced a distribution partnership with leading independent games publisher, Chillingo, a division of Electronic Arts Inc. (NASDAQ: ERTS).

The companies have signed a multi-product publishing deal for mobile games. It kicks off with the upcoming launch of TxT Fighter, a highly anticipated Type-‘em-Up-Game that is currently in development for Tradewest Digital at Californian games developer 5 Elements Entertainment Inc.

“We are very fortunate to have Chillingo as a partner for our new venture,” says Martin Spiess, CEO of Tradewest Games Ltd.“Chillingo’s expertise in bringing blockbuster hits to millions of international consumers, coupled with their collaboration with EA makes them second to none; I am confident that we will greatly benefit from that. Our newly formed partnership proves that Tradewest Games is on the right track with our strategy to create high quality entertainment for global audiences.”

“Chillingo is excited to bring this unique, type-fighting-game to the Apple App Store,” explains Joe Wee, Co-General Manager, Chillingo.“We seek the industry’s best indie developers who create distinct titles that push the gaming experience forward; TxT Fighter is a great example of this.”

TxT Fighter will be coming soon to the App store for iPhone and iPod touch followed by an iPad version. Tradewest Digital will announce further products in the near future.

Learn more about Tradewest by following www.twitter.com/tradewest or visit www.tradewest-digital.com. Learn more about Chillingo at www.chillingo.com or by following www.twitter.com/chillingo.

About Tradewest Digital

Tradewest Digital is subsidiary of TGH Tradewest Games Holding GmbH and an affiliate company to Tradewest Games Ltd.., a full-service provider for the international, interactive industry. Tradewest Digital is a publisher and distributor of contemporary and social digital games content for all relevant platforms including iPhone, iPod touch, iPad, Windows Phone, Android and Blackberry. Headquartered in London, Tradewest Digital focuses on original brands and aims at providing consumers with easily accessible and fun to play games products.

About Chillingo

Chillingo is a subsidiary of Electronic Arts and publishes innovative games and software for various platforms. Other hit iPhone, iPod touch and iPad titles include; Cut the Rope™, Angry Birds™, Helsing’s Fire, Predators™, Ice Age: Dawn of the Dinosaurs™, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit www.chillingo.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.  iPhone, iPod touch and iPad  are trademarks of Apple Inc. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners.

About 5 Elements Entertainment

5 Elements Entertainment is a multimedia development group that focuses on the creation of new and cutting edge content for the latest in gaming devices and consoles. With collectively over 4 decades of experience in what we believe to be the "Five Elements of Entertainment“, our mission is to create fun an inoovative content for all demographics. Visit us on the web www.5elementsentertainment.com

FOR MORE INFORMATION CONTACT:

Tradewest Games Ltd, London:

Klaus Kock

Executive Consultant PR / Marketing

Tel:     +49 (0) 40 25 33 02 62

Mobile: + 49 (0) 172 450 91 59

E-mail: kkock@tradewest.co.uk

Phil Robinson

Head of Public Relations, UK

Tel: +44 (0) 20 7456 0450

E-mail: probinson@tradewest.co.uk

Tradewest Games Ltd

23 Curtain Rd

London EC2A 3LT

United Kingdom

Tel: +44 (0) 20 7456 0450

Chillingo

Carmen Pearson

Head of PR&Communications

Tel: +1 415-746-0803

E-mail: Carmen@chillingo.com 


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