TrafficCaptain to be exclusive marketer of Kamicat Football

P r e s s R e l e a s e

Hamburg, 7 May 2013: iVentureCapital ( www.iventurecapital.com), venture capital provider for the games industry, invests in Kamicat GmbH ( www.facebook.com/kamicat), developer of social games for Facebook, PCs and mobile devices. The cross-platform game development company with its base in Hanover and offices in Berlin and Barcelona is the creator of the successful “Kamicat Football” ( www.facebook.com/appcenter/kamicatfootball) game launched on Facebook in 2012. At present, “Kamicat Football” has five million registered users. The game combines live action with manager elements and is currently available in nine languages. The games performance network TrafficCaptain ( www.trafficcaptain.com) will exclusively handle the marketing of “Kamicat Football”.

“The quality of Kamicat’s top title, ‘Kamicat Football’, in particular convinced us to move forward with this new investment. In fact, I am an enthusiastic ‘Kamicat Football’ player myself. It will add top-notch value to our portfolio as well as the TrafficCaptain performance network,” as Michael Reul, co-founder and CEO of iVentureCapital, explains the company’s involvement in the Hanover-based game developer.

Kamicat co-founder Christoph Reisner comments on the investment: “Kamicat Football’s staggering growth on Facebook over the past several months is largely due to viral effects. Players spend above-average amounts of time with our game – a combination of football action simulation and management – and recommend it to their friends. In future, we can rely on additional support from iVentureCapital to generate traffic and on TrafficCaptain’s marketing expertise to move ‘Kamicat Football’ ahead, and furthermore, to generate advertising revenue.” The mobile version planned for release later this year will accompany gamers on the move and increase the user base by unlocking new potential for “Kamicat Football”.

Apart from Kamicat, iVentureCapital has equity in game development companies Farbflut Entertainment ( http://www.farbflut.com), Infernum ( http://www.infernum.com), MobileBits ( http://www.mobilebits.de) and Pro 3 Games ( http://www.pro3games.com), as well as gaming portals Games.de ( http://www.games.de) and allvatar.com ( http://allvatar.com), California-based mobile start-up Kamcord ( http://www.kamcord.com), games performance network TrafficCaptain ( http://www.trafficcaptain.com) and payment service provider BillingPartner ( http://www.billingpartner.com).

“Kamicat Football” images and screenshots available at: http://www.quinke-networks.com/Kamicat_Football_Assets_English.zip

About iVentureCapital GmbH

iVentureCapital GmbH invests both early stage and later stage capital in innovative game developers (mobile, browser), game portals and affiliate systems, using a smart-money approach by providing both capital and entrepreneurial services for portfolio companies. The company is headquartered in Hamburg (Germany), and has offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. While our main focus is on dividend-oriented investments, we will also consider attractive exit propositions. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please visit www.iventurecapital.com for details.

About TrafficCaptain GmbH

TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. iVentureCapital contributes its unmatched expertise in generating qualified traffic for online and mobile content to this online advertising network. TrafficCaptain offers performance-based campaigns for mobile, social, MMO, strategy and online games optimized for high eCPMs. TrafficCaptain campaigns are international, with a focus on Europe (Germany, France, Spain, Poland, etc.) and North America (USA and Canada). In addition, TrafficCaptain provides consulting services for media planning and the implementation of Google AdWords campaigns. TrafficCaptain’s Genre-Oriented AdManager targets specific user groups in different countries and automatically optimizes campaigns to achieve high conversion rates and maximum payout for publishers. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.

About Kamicat GmbH

Kamicat is one of the leading developers of social games in Germany. The company’s premium-quality online games are characterized by technical expertise and innovative social features. Headquartered in Hanover with branch offices in Berlin and Barcelona, the cross-platform game development company is the creator of the successful “Kamicat Football” game launched on Facebook in 2012. At present, “Kamicat Football” has five million registered users. The game combines live action with manager elements and is currently available in nine languages. A version for mobile devices is scheduled for release in late 2013. More information is provided on http://www.facebook.com/kamicat.

 


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