Transform Your Rock Lifestyle Fantasy Into Reality With Fully Customizable Merchandise for Rock Band® 2 Now Available at Roc

Design and Order Bandmates™— Personalized Figurines that Resemble Your In-Game Characters!

Create Customized Game Quality 3D Images for RockBand.com Personal Profiles

Cambridge, Mass.– October 6, 2008- Harmonix, the world’s premier music video game development company, and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), announced today the opening of a new specialty shop at RockBand.com where Rock Band® 2 enthusiasts can create and order customized merchandise featuring their in-game Rock Band® characters and bands.

“The products we will be offering through the Rock Band store go far beyond standard videogame fare and encourage Rock Band players to live in the real world of rock,” says Ryan Lesser, art director at Harmonix.“Just like with real bands, Rock Band bands need their own schwag too, so we’re giving Rock Band musicians a chance to order personalized t-shirts, posters, bumper stickers and more that are sure to keep any fan happy.”

The new Photo Creator, designed by Harmonix, makes it easy to create images of your Rock Band 2 characters and bands; just simply pose your characters, add back drops and visual effects, shoot the photos and assign the game-quality 3D images to your band pages and personal profile on RockBand.com. In addition, MTV Games and Harmonix have partnered with Zazzle®, a company that specializes in on-demand customizable printing for apparel and accessories, to offer players the opportunity to use images captured with the Photo Creator tool and upload them using the Merch Booth tool onto a variety of T-shirts, posters, stickers and more!

MTV Games and Harmonix have also partnered with Z Corporation®, a company that specializes in 3D printing and manufacturing, to offer collectible Bandmates™—detailed 6” figurines automatically generated from players’ personalized in-game avatars. Using the Bandmate Creator tool, designed by Harmonix, players can customize their character’s pose before ordering the figurine. Pricing for individual Bandmates is $69; a great value at nearly half the price of other made-to-order figurines available on the market.

Pricing details for customized Rock Band 2 merchandise are as follows

Bandmates™ (Detailed 6” Figurines)

$69

T-Shirts

$29

Posters

$14

Stickers (sheet of 6)

$5

Bumper Sticker

$4

Key Chain

$3

Button

$2

**Shipping and handling not included in prices above

The RockBand.com store will also offer a large selection of band gear and clothing that features original art from Rock Band’s surreal shell design; merchandise that is only worthy of a touring Rock Band musician.

Released on September 14, 2008 for the Xbox® 360 video game and entertainment system from Microsoft, Rock Band 2 has revolutionized music gaming with the ability to export most of the songs from the original Rock Band disc <1>, Online World Tour, daily Battle-Of-The Band Tournaments, Auto-Calibration to eliminate TV lag, wireless drums, quieter, velocity sensitive drum heads, support for up to three cymbals (sold separately), No Fail Mode, and a real Drum Trainer.

Rock Band 2 features the largest music catalogue of any music-based videogame to date including over 100 songs <2> on the Rock Band 2 soundtrack with an unrivaled blend of classic and new artists including AC/DC, Guns‘N Roses, Bob Dylan, Pearl Jam, Motorhead and more! With the addition of complete and immediate backwards compatibility for songs purchased from Rock Band’s ever-expanding online music store and the ability to export most songs from the original Rock Band disc, the Rock Band music library will feature more than 500 songs <3> by year’s end.

Rock Band 2 is rated“T” for Teen with descriptors of lyrics and suggestive themes by the ESRB.

Rock Band 2 is now available on the Xbox 360® video game and entertainment system from Microsoft with an exclusive launch window in North America. Rock Band 2 will be available for other platforms later this year.

For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

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About MTV Networks

MTV Networks, a part of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About MTV Games

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc

Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com .

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Z Corporation

Z Corporation makes products that enable users to capture, edit, and print 3D data with unprecedented speed, ease, versatility and affordability. These products include the world’s fastest high-definition 3D printers— machines that produce physical 3D models from digital data in full color– and uniquely portable 3D scanners– handheld machines that digitize 3D surfaces in real time. Z Corp. technology is enabling a wide range of applications in manufacturing, architecture, civil engineering, reverse engineering, geographic information systems (GIS), medicine and entertainment. For the latest news and information from Z Corp., visit www.zcorp.com.

About Zazzle

Infinite and Instant, Zazzle is the only, on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours. Offering the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle’s innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, www.Zazzle.com.

© 2008 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2 and all related titles and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band and Rock Band 2 developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. All other marks are the property of their respective owners. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

Harmonix Media Contact:

Tracie Snitker

Reverb Communications

Tracie@reverbinc.com

(209) 586-1495 x104

MTV Contact:

Jeff Castaneda

MTV

Jeff.Castaneda@mtvstaff.com

(212) 846-6774

EA Contact:

Bryce Baer

Electronic Arts

bbaer@ea.com

(650) 628-5102

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<1> Online connection and title update download required. Owners of the original Rock Band will be able to export 55 of the 58 tracks from the original Rock Band disc for play in Rock Band 2. The following Rock Band disc tracks will not be available for export into Rock Band 2: * "Paranoid" as made famous by Black Sabbath, *“Run to the Hills” as made famous by Iron Maiden, and "Enter Sandman" by Metallica. (* Indicates a cover song, all other songs are original master recordings.)

<2> The Rock Band 2 game disc will feature 84 tracks. In addition, players will have access to an additional 20 free DLC tracks following the game’s launch. Online connection required.

<3> Online connection required for export of Rock Band 1 soundtrack, as well as all DLC tracks, packs and albums released to date as well as future DLC releases. Nominal fee of $4.99 (400 Microsoft Points) required for export of Rock Band 1 soundtrack to compensate music licensors for expanded use.


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