TRANSFORMERS: FALL OF CYBERTRON Video Game Officially Announced for 2012

SANTA MONICA, Calif., Oct. 6, 2011 /PRNewswire/ -- Gamers will finally experience the epic battles that shaped the history of the AUTOBOTS and DECEPTICONS with the fall 2012 release of Activision Publishing, Inc.'s (Nasdaq: ATVI)  TRANSFORMERS: FALL OF CYBERTRON .  Currently in development by the acclaimed team at High Moon Studios,  TRANSFORMERS: FALL OF CYBERTRON  takes fans through the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS as they fight for control of their dying planet, ultimately leading to their storied exodus from home.

More information about the upcoming game can be found in the November 2011 cover story of  Game Informer  magazine on sale beginning October 14, which will feature never before seen artwork and dual, limited edition covers.  Eager fans can visit  www.GameInformer.com for updated news, features, interviews and videos throughout the next few weeks.

"High Moon Studios is an extremely talented development team having raised the bar of gameplay and TRANSFORMERS authenticity in their games," said David Oxford, Executive Vice President at Activision Publishing.  " TRANSFORMERS: FALL OF CYBERTRON  is an extraordinary project both for the studio and the TRANSFORMERS gaming legacy — the stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."

"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the TRANSFORMERS characters from CYBERTRON," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro.  "Our team at Hasbro is looking forward to exploring and expanding the TRANSFORMERS story again with an incredible blockbuster video game that will blow fans away next year."

For more information and exclusive updates, fans can visit  www.facebook.com/transformersgame and follow the team via Twitter  @HighMoonStudios.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is  www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at  http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region ofTaiwan. More information about Activision and its products can be found on the company's website,  www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.  Game © 2011 Activision Publishing, Inc. Activision is a registered trademark ofActivision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.

 


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