TREYARCH RECRUITS TOP HOLLYWOOD TALENT FOR CALL OF DUTY®: BLACK OPS

FOR IMMEDIATE RELEASE

London, UK– 7th September, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) and leading game developer Treyarch, announced today that award-winning actors Gary Oldman and Ed Harris have joined the cast of Treyarch’s Call of Duty ® : Black Ops, with David S. Goyer having come on board to provide script consultation and story development support. Oldman, known for his work in The Professional, Dracula, Batman: The Dark Knight and most recently, The Book of Eli, will reprise his role as Viktor Reznov from Call of Duty: World at War; and Harris, best known for his roles in films like The Abyss, A History of Violence, Pollock, Apollo 13 and The Right Stuff, will play one of the game’s main characters, CIA operative Jason Hudson. Filmmaker David S. Goyer’s writing credits include the blockbusters Batman: Dark Knight, Batman Begins, Blade and the upcoming Superman: Man of Steel.

“Oldman, Harris and Goyer are considered some of Hollywood’s finest talents and they perfectly complement Call of Duty: Black Ops’ ambitious and immersive single player experience,” says Mark Lamia, Studio Head of Treyarch.“Their contributions have helped us to push the boundaries of our story telling and character development far beyond anything we have ever attempted before in the franchise.”

Call of Duty: Black Ops will be released worldwide on 9th November. For more information, visit www.callofduty.com/blackops and also via Twitter @JD_2020.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

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For Information, Contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 2076936999

Specialist Games Media

Activision UK

ukpr@activision.com


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