SAN FRANCISCO - Nov. 25, 2008
SPIL GAMES, the world’s ultimate online game destination, today announced that TriplePoint, the leading international public relations agency serving the interactive entertainment industry, will support branding efforts for SPIL GAMES in North America and Europe. The campaign will focus on SPIL GAMES’ expertise as a high-traffic advertising platform that engages a lucrative audience. TriplePoint’s United States-based offices in San Francisco, Los Angeles and New York will also concentrate heavily on raising advertisers’ awareness of SPIL GAMES’ various targeted game portals.
“SPIL GAMES’ reach and offerings are increasing steadily, and this is an exciting time for the company,” said Peter Driessen, CEO of SPIL GAMES.“We have chosen to partner with TriplePoint as we raise brand awareness in key territories.”
“SPIL GAMES is an incredible success story about an independent, Dutch-based team building an extensive network of portals now reaching millions of gamers worldwide,” said Richard Kain, General Manager at TriplePoint.“We look forward to sharing their story with the world.”
SPIL GAMES was founded in 2001 by Dutch internet enthusiasts Peter Driessen and Bennie Eeftink as SPILL GROUP. Today, the Netherlands-based company runs over 50 casual game portals that garner 100 million unique visitors worldwide, including fully localized North American portals gamesgames.com and girlsgogames.com. More than 4,000 titles are available through these portals, all produced through close cooperation between independent game developers and SPIL GAMES’ in-house development studio. These partnerships give SPIL GAMES the flexibility needed to guarantee the complete satisfaction of customers from every corner of the globe.
About SPIL GAMES
Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games through more than 50 game portals localized in 20 languages worldwide. Each SPIL GAMES portal is targeted to a specific segment including Family, Tweens and Girls. A deep understanding of the online casual game market enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games, and launch sites such as gamesgames.com (Family), agame.com (Tweens) and girlsgogames.com (Girls). SPIL GAMES has over 4,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios.
Attracting 100 million unique visitors to its game portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.
TriplePoint is the leading international agency serving the interactive entertainment industry. We have offices in San Francisco, New York, Los Angeles, and Munich, Germany. Founded in 2002 as Kohnke Communications by Erica Kohnke Kain, the agency has grown to be the market leader in public relations, marketing, business development, and product consulting within the games and digital media market. TriplePoint is the partner for those committed to success within the growing interactive entertainment segment. For more information, visit www.triplepointpr.com.
Eddiemae Jukes, TriplePoint
Jim Kruijer, SPIL GAMES