TRUE CRIME®: HONG KONG WEB SITE GOES DEEP(ER)…UNDERCOVER

London, UK– 10th June, 2010– All deep cover agents are ordered to break off from current assignments and head to www.TrueCrime.com to scope out and gather intel on Activision Publishing, Inc.’s (Nasdaq: ATVI) upcoming open-world/action game True Crime ® : Hong Kong. Inspired by classic Hollywood and Asian cinema style thrillers, fans can dive deep into Hong Kong’s Triad criminal underbelly and gain access to the latest True Crime news, assets, promotions, and more! The new web site also reveals the first details on some of the project’s Hong Kong Cinema and Hollywood talent, further underscoring developer United Front Games’ (UFG) commitment to delivering a game experience that looks, feels and plays like a true Hong Kong action flick. Additionally, fans should be sure to track True Crime on Facebook at www.Facebook.com/TrueCrime, on Twitter at http://twitter.com/TrueCrimegame, and on YouTube at www.youtube.com/TrueCrime.

As a newly hired thug within the Triad organisation, undercover detective Wei Shen must do whatever it takes to stay undetected and survive, balancing his moral duty as a cop with the objectives of the assignment. In order to ascend the ranks of the underworld, gamers will engage in visceral, fast-paced martial arts combat and explosive gunfights, along with high-octane driving sequences and acrobatic free-running chases as they go deeper and deeper undercover.

True Crime’s story takes players on a roller coaster ride through the game’s vast, action-packed open-world Hong Kong setting, introducing handfuls of intriguing characters in a truly unique and dangerous city. Lending more authenticity to the game’s narrative and further bringing True Crime’s characters to life, Activision and UFG have enlisted the voice over skills of top Hong Kong cinema and Hollywood talent, including Tom Wilkinson, James Hong, James Liao, Byron Mann, Dustin Nguyen, George Cheung and Sammo Hung to name a few. Additional True Crime cast details will be revealed soon enough, however, gamers can head over to www.TrueCrime.com today for all the latest and greatest info, and make their best guesses at what remaining talent is yet to be debuted.

Go undercover and“become one of them” with True Crime, currently in development for the Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system, and Games for Windows ® . The game is yet to be rated by PEGI.

About United Front Games

Based in Vancouver, British Columbia, United Front Games (UFG) was formed in 2007 by game industry veterans who have led development for such groundbreaking titles as the Need for Speed series, SKATE, Bully, Scarface, Godfather, Hulk, Spore and the NHL Sports franchise. More information about UFG can be found on the company’s website at www.unitedfrontgames.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Activision and True Crime are registered trademarks of Activision Publishing, Inc. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.

For Information, Contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 207 693 6999

Specialist Games Media

Activision UK

ukpr@activision.com


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