TRUE GAMES INTERACTIVE LAUNCHES A NEW DEVELOPMENT STUDIO IN AUSTIN, TEXAS

Irvine, Calif.-September 29, 2009 - Global online game publisher, True Games Interactive ( www.truegames.com) announced today the formation of a new development studio in Austin, Texas.

The new studio will be dedicated to continuing True Games Interactive's commitment to publishing high-quality online free-to-play content via micro-transactions. The studio's first project is currently in development and is a newly created True Games intellectual property.

"We are thrilled to announce the formation of our new development studio," said Bob Drobish, Co-Founder and CEO of True Games Interactive. "This new studio will allow us to have more direct control and involvement in the development process of our games which is critical when you are developing new IP."

The new studio in Austin, Texas will be working on True Games' third micro-transaction online game which is a new IP and will be built around key talentincluding art, programming and design team leads.

True Games is currently recruiting and building the team. More information about positions available can be found at http://truegames.com/careers/index.php.

The new studio is headed up by industry veteran Frank Lucero. As Studio Head, Lucero will be in charge of the overall operations of the studio and will manage the team and the product that is currently in development. Lucero brings more than 15 years of experience in the video game industry, including experience in project management, design and programming in the console, PC and MMO space. Prior to joining the new True Games studio, Lucero spent 7 years at Wolfpack Studios/Stray Bullet Games working on MMO and Nintendo Wii games, as well as the Shadowbane series. Prior to that, Lucero held positions at Midway Amusement Games, Point of View development studio, Origin Systems and Sega Interactive.

"The decision to base this studio in Austin had a lot to do with the exceptional talent pool that exists in the area," said Jeff Lujan, Founder and Chairman of True Games Interactive. "We are confident that we are building a talented and passionate team that will deliver the best possible games for our community."

The True Games headquarters are based in Irvine, California. The company launched its first online game, Warrior Epic, in spring of 2009 and is preparing to launch Mytheon, an action, strategy online game with a heavy emphasis on RPG-gameplay, collectability and combat.

Mytheon is being developed by world-renowned developer, Petroglyph. More information about the game can be found at www.Mytheongame.com.

For more information about True Games visit the company's website at www.truegames.com.

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About True Games Interactive

Based in Orange County, California, True Games Interactive is an international multi-player online game publisher. It was founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games. True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. True Games Released its first game, Warrior Epic,

( www.warriorepic.com) in Spring 2009.

They are working with world-class publishers to license existing online titles and world-class developers, including Petroglyph ( www.Mytheongame.com), to create games exclusively for online play.

The company recently announced the creation of its first wholly-owned development studio based in Austin, Texas.

UTV Software Communications Ltd (UTV), India's first integrated global media and entertainment company, holds a strategic stake in True Games Interactive.

About UTV Software Communications

UTV Software Communications Ltd (UTV) is India's first integrated global media and entertainment company. UTV India&its subsidiaries

(UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Its 5 business verticals include Content Production&Services, Movies, Broadcasting, Interactive Gaming, and New Media.

Listed on India's premier stock exchange, The Stock Exchange, Mumbai in addition to the Motion Pictures Subsidiary, UMP PLC is listed on the AIM London Stock Exchange. UTV is India's only diversified media and entertainment company with content creation abilities across platforms and genres.

It has subsidiaries with offices across India, Mauritius, UK, USA and Japan. Walt Disney holds a strategic stake in UTV.

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Mika Kelly

Clever Communications

408-693-0176

mika@clevercomm.com


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