09/03/11– Direct2Drive (– the standard for digital distribution of games on the web since 2004, is running a week-long European-wide sale, taking an incredible 20% off all PC&MAC purchases.

Running until 18.00hrs on Wednesday, 16 th March– gamers in Europe need to use the code‘MADNESS’ at the checkout to get their discount.

Saving a fifth on all titles through Direct2Drive, PC gamers can save a stack on new releases including; Dragon Age 2, RIFT and DC Universe Online.  On the MAC, gamers can grab a bargain on titles like Back to the Future: The Game and Civilization 5: Deluxe Digital Edition.

Visit now and get saving!


About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

Direct2Drive is IGN Entertainment’s digital distribution retail arm. Coupling the ease of use in download-to-own with Direct2Drive’s Download Protection, it is a popular destination for the PC and Mac gaming enthusiast.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at