Two Million Gameplays (And Counting) For Taco Fu

FOR IMMEDIATE RELEASE

December 13, 2007 (Dallas, TX)– Two million— and counting! That’s how many gameplays that Blockdot’s“Taco Fu,” an arcade-style game for Taco Bell, has rolled up in a little more than two months— a truly ginormous accomplishment in the online gaming world!

In the game, you’re an expert in the art of“Taco Fu,” forced to defend your honor– and your Taco Bell food– against a hungry horde. Use your keyboard to jump, punch, and kick the masked bandits rushing towards you. Need an extra blast of power? Launch a Fire Sauce Ball at your opponents! But watch out: If the bandits reach your tasty Taco Bell item, they’ll eat it— and it’s game over!

Game players who win battles and advance to higher rounds can score prizes, such as desktop wallpaper and an instant message icon.

With a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action,“Taco Fu” entertains and challenges players— making for an awesome gaming experience.

In addition to being featured on www.tacobell.com,“Taco Fu” can be played on Blockdot’s gaming portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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