Two More Key Publishers Join the Lineup for GAMEfest 2011

SEGA and THQ get set to bring some of the most exciting game launches of the year to GAMEfest

GAME, the UK’s leading games retailer and organisers of the UK’s newest consumer gaming show GAMEfest, is delighted to announce two additions to the lineup for this ultimate gaming extravaganza.

Key publishers SEGA and THQ have confirmed they will be appearing at GAMEfest to showcase their upcoming releases giving customers at the show the chance to view and play some of the most hotly anticipated games months before anyone else in the UK.

Games now confirmed for the event include THQ’s cult wrestling series newest title, WWE 12, which will be available exclusive to GAMEfest customers who will be able to get their hands on the game before anyone else in the UK. Action game Saints Row The Third is another THQ title that will be available at GAMEfest to play.

SEGA will also be showcasing a series of games to GAMEfest customers, giving them the chance to play both their new first-person survival horror game, Rise of Nightmares before anyone else in the UK as well as Mario & Sonic at the London 2012 Olympic Game s™, a great title for family gamers.

The arrival of these iconic game publishers adds to the already long list of gaming heavyweights including EA and Nintendo that will be coming to this inaugural gaming event from GAME.

GAMEfest will run from the 16-18 September 2011 at the Birmingham NEC with tickets available online on the GAME  website.

GAME UK marketing director Anna-Marie Mason said: “With these key publishers adding to our already impressive lineup we are getting really excited about what GAMEfest will be able to offer gaming fans this September. We know those coming to GAMEfest want to be able to see and play upcoming games before anyone else and the involvement of publishers such as these means we are able to offer them sneak previews and game play on some of the most exciting launches of the year.”

The full list of titles the two publishers will be showcasing at GAMEfest is as follows:



·         Mario & Sonic at the London 2012 Olympic Games™

·         Sonic Generations

·         House of the Dead: Overkill - Extended Cut

·         Rise of Nightmares


·         WWE

·         U Draw

·         Saints Row the Third

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For further GAMEfest information, please contact:


Phone: 020 7025 6688

PLEASE NOTE : GAME is always capital letters and GAMEfest is written in a specific way as well.

About GAME:

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