LOS ANGELES– July 15, 2008– Today at the Electronic Entertainment Expo, Ubisoft unveiled its all-new Ener-G series of video games for the North American market. Created for girls ages 6 to 14, the first games in the Ener-G series feature dancing, gymnastics and horse riding, three fun and physical activities that emphasize social interaction.
The No. 1 independent publisher for Nintendo DS, as well as the industry leader in the’tween girl category, Ubisoft’s foray into the girls’ sports market supports the company’s strategic expansion of its casual Games for Everyone division.
“In 2007, the market for video game software for girls exploded, and Ubisoft’s Imagine™ and Petz® video game series for Nintendo DS were huge drivers of that success,” said Tony Key, senior vice president of sales and marketing, North America, at Ubisoft.“This year, Ubisoft is furthering its leadership in the category with the launch of Ener-G, a new girls’ sports brand dedicated to providing‘tweens with an immersive way to play sports, socialize and network with their friends. Now, girls will have more ways to play than ever before.”
Ener-G™ Dance Squad puts girls in the role of choreographer, letting them create their own routines and compete alone or with a team.
In Ener-G™ Gym Rockets, girls get the chance to live the life of a young gymnast training her way through competitions in hopes of winning a gold medal at the Olympics.
Fulfilling every little girl’s dream of having a pony, Ener-G™ Horse Riders lets players create their perfect equine farm, complete with wild horses that can be tamed, trained and ridden.
With an expected rating of E for Everyone by the ESRB, the first three Ener-G titles will be available in the U.S. this October.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
© 2008 Ubisoft Entertainment. All rights reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Ener-G Dance Squad and Ener-G Horse Riders developed by Lexis Numerique. Ener-G Gym Rocket developed by 1st Playable Productions. Nintendo DS is a trademark of Nintendo.© 2004 Nintendo.