UBISOFT® LAUNCHES UBICOLLECTIBLES™

Limited-Edition Premium Merchandise Available Exclusively Online Through UbiShop®

June 29, 2011– Today, Ubisoft® announced the creation of UbiCollectibles, a collection of premium, limited-edition merchandise for fans of the company’s popular brands, including Assassin’s Creed®, Might&Magic®, Tom Clancy’s Ghost Recon® and more. UbiCollectibles are available exclusively through UbiShop, Ubisoft’s official online store, and the store is now accepting pre-orders from European customers.

The first UbiCollectibles are inspired by fans of the Assassin’s Creed®, Might&Magic® Heroes® and Tom Clancy’s Ghost Recon franchises. More than 29 million people have purchased an Assassin’s Creed video game, and now a fortunate 2,000 will have the chance to buy a highly detailed, hand-crafted statuette called“Ezio’s Fury.” The figurine shows Ezio in a combative stance as he moves in for the kill.

In Might&Magic® Heroes VI, Michael, the legendary Archangel, is one of the most charismatic characters, and 500 fans will now have the opportunity to own an intricate polyresin figurine of Michael, wings spread and sword drawn for battle. UbiCollectibles is using a design chosen with fans on Facebook to create this unique offering.

From Ghost Recon, a limited quantity of“Production Team” t-shirts, with the same design as those worn by the development team during this year’s Electronic Entertainment Expo, will be available as UbiCollectibles.

“UbiCollectibles are designed to give true fans something special,” said Geoffroy Sardin, Chief EMEA Marketing and Sales Officer at Ubisoft.“Each item is a custom-designed, limited edition, created to give fans an exceptional way to deepen their experience with their favorite Ubisoft universes.”

Future offerings from UbiCollectibles will include apparel, figurines, lithographs, jewelry, and replicas from Ubisoft’s best-selling brands. Pre-order information and more details on UbiCollectibles can be found at http://shop.ubi.com/ubicollectibles

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of€ 1.039 billion. To learn more, please visit www.ubisoftgroup.com.

© 1986-2011 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Heroes, Might and Magic, Heroes of Might and Magic, UbiCollectibles, Ubishop, Tom Clancy's, Ghost Recon, the Soldier Icon, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

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