LONDON, UK– 13 October, 2008– Ubisoft announced today that it’s hotly anticipated Shaun White Snowboarding videogame will be a premium sponsor at this year’s FS04 Big Freeze winter sports and music event, which takes place at London’s iconic Battersea Power Station this month. The game will be playable to all those who attend the event ahead of its release in November 2008.
Taking place on 23rd-26th October, FS04 Freeze is the premiere winter sports event in the Capital this year, bringing together extreme sports and music fans in one place for an experience unlike any other. An array of the world’s best extreme sports stars including snowboarders Danny Kass and Scotty Lago and Lucas Magoon plus skiing stars Tanner Hall, Jon Olsson and Jacob Wester will be competing on the 30m high real snow big air jump, whilst a stunning line up of over 20 music acts, including headliners, The Enemy and Cypress Hill, rock the crowds. The event will also be filmed and televised by Channel 4.
Festival goers will be able to come and play Ubisoft’s Shaun White Snowboarding, the game that will redefine the extreme sports genre, at a dedicated stand on the Microsoft Xbox 360™
“We’re really excited to align Shaun White Snowboarding with FS04 Freeze,” said Jon Rosenblatt, Marketing Director at Ubisoft.“The festival will bring together winter sports and music and we’re happy to add gaming to the mix. Visitors will get the chance to snowboard for themselves at the event, albeit through the game!”
Head over to http://shaunwhitegame.uk.ubi.com/index.php to find out more about this year’s most exciting extreme sports game.
For more information on FS04 Big Freeze, visit the official site at http://www.londonfreeze.com
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 928 million Euros for the 2007–2008 fiscal year. To learn more, please visit www.ubisoftgroup.com.
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