UBISOFT® SHOWCASES INNERGY AT E3 PRESS CONFERENCE

Los Angeles, USA– June 14, 2010– Today Ubisoft announced the development of Innergy, a unique wellness game that will be available to players for PC and Mac in early 2011. Innergy is a new generation of video game, designed as a daily solution to transform bad stress into positive creative energy and allow the player to enjoy life more fully.

The game ships with the Innergy Sensor, a cutting-edge biofeedback tool that measures heart rate variability, blood flow and pulse, developed in collaboration with leading biofeedback specialists Mind Media B.V. The Innergy Sensor can be plugged into any computer to play.

The game guides players in identifying personal stressors and offers breathing exercises adapted to their needs. Breathing exercises will allow players to reach cardiac coherence, a documented state in medical research that counters the negative impact of stress on the body and mind. An illustrated diary helps players to track their progress.

Ubisoft called upon a group of select partners to create Innergy. The design of the Innergy Sensor is the work of Patrick Jouin, a former collaborator of Phillipe Starck, whose creations have been exhibited at MoMA and the Centre Pompidou , among others. Innergy’s graphic design was created by pop artist Rolito, who previously contributed his talents to Sony Computer Entertainment’s Patapon.

“It has been an exceptional experience creating this game in collaboration with such leading talents,” said Sebastien Kochman, creative director at Ubisoft.“Our creative and technical teams are working together to build a game that is unlike any other product on the market: entertainment that offers real benefits that players can feel everyday in their body and mind.”

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of€ 871 million. To learn more, please visit: www.ubisoftgroup.com.

© 2010 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.


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