UBISOFT® TO ANNOUNCE ITS PARTNERSHIP WITH UK FOOTBALL STAR STEVEN GERRARD FOR PURE FOOTBALL(TM)

LONDON, UK– March, 25th 2010– Ubisoft® today announced its partnership with the Liverpool FC captain and new England vice-captain, Steven Gerrard in Pure Football TM . The game will be available worldwide in May 2010 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and Windows PC.

“I’m proud to be the ambassador of Pure Football.” said Steven Gerrard“Not only does this game reflect the way I like Football, more physical, more technical, but it’s also a lot of fun to play with friends.”

In Pure Football TM , players can choose Stevie G. among 230 elite footballers, 17 international teams, and 17 legendary players. The Liverpool FC number 8 has won 2 FA and League Cups, as well as the UEFA Cup in 2001 and the UEFA Champions League 2004-05 in 2005, following Liverpool's Gerrard inspired comeback in the Final. Last year, Gerrard was named as the 2009 FWA Footballer of the Year, becoming the first Liverpool player to win the award in nineteen years.

About Ubisoft®:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of€1,058 million for the 2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com

© 2010 Ubisoft Entertainment. All Rights Reserved. Pure Football, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.


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