UBISOFT® WALKS THE DOG WITH CESAR MILLAN

London, UK– September, 10, 2008– Today Ubisoft announced that it will develop and publish a video game based on Cesar Millan’s unique rehabilitation method to eliminate problem behavior in dogs. Designed for the Nintendo DS™ system and PC, My Dog Coach: Understand Your Dog with Cesar Millan is scheduled for release in Autumn 2008.

My Dog Coach: Understand Your Dog with Cesar Millan uses interactive games to teach Cesar Millan’s world-renowned methodology and help owners understand how their dogs' minds work. The player is confronted with 40 different common dog issues and, using Cesar Millan’s guidance, learns how to deal with each of them.

Best known as the charismatic host of“Dog Whisperer” on Sky Three, Cesar Millan has spent over 20 years working as a dog behavior expert and developing the“Power of the Pack,” a unique methodology for fixing dogs’ behavioral problems.

“Ubisoft’s creative team has worked in close collaboration with Cesar Millan to create a game that successfully delivers his unique approach to dog behavior rehabilitation,” said Christian Salomon, vice president of worldwide licensing at Ubisoft.“The player takes the role of Cesar Millan’s apprentice and learns all about dog psychology through imaginative and entertaining gameplay.”

“Ubisoft’s team has done an amazing job turning the‘Power of the Pack’ methodology into an interactive experience,” said Cesar Millan.“The game is easy to play and offers many fun ways to learn rehabilitation techniques that can be applied to dogs in the real world.”

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year, Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

© 2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Used under license from Cesar Millan. The Dog Paw Logo is a trademark of Primal Intelligence, Inc. "Dog Whisperer" is a trademark of MPH Entertainment, Inc. Nintendo DS is a trademark of Nintendo.


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