UBISOFT SERVES UP HELL'S KITCHEN™: THE VIDEO GAME

London, UK– July 16, 2008– Today Ubisoft announced that it will publish Hell’s Kitchen™: The Video Game, for Wii™, Nintendo DS™, PC and Mac®. Developed by Ludia, Hell’s Kitchen: The Video Game is based on the hit television programme featuring world-renowned chef Gordon Ramsay. The game will allow players to experience the show’s high-pressure kitchen and dining room challenges as a faithfully rendered 3D Gordon Ramsay watches their every move.

“I had a great time doing the voice for my own animation,” said Gordon Ramsay.“Being in a video game is a new experience for me and I’m very pleased with the results.”

After executing the three phases of an order– preparation, cooking and service–Gordon Ramsay will score each meal. As they progress through the game, players will be rewarded with access to recipes from Ramsay’s own repertoire.

“Hell’s Kitchen has everything a great video game needs: pressure, excitement and intense competition,” said Christian Salomon, vice president of worldwide licensing at Ubisoft.“We are very excited to be bringing the intensity of celebrity chef Gordon Ramsay and the Hell’s Kitchen experience to the virtual world this autumn.”

Hell’s Kitchen: The Video Game will be released worldwide in September 2008.

Key Features:

• Gordon Ramsay watches players’ every move and judges them as they progress by yelling at them, praising them or shutting down the kitchen if their skills don’t meet his expectations.

• As players progress, they’ll gain access to authentic Gordon Ramsay recipes, including many that are offered exclusively to game owners.

• In Career Mode, players can earn stars to build their way up from a Single-Star restaurant to a prestigious Five-Star establishment. As the player advances through the ranks, their star rating advances and the recipes become more varied and intricate.

• In Arcade Mode, the pressure builds as customers become increasingly demanding. Players will be challenged to keep up with the pressure before time is up, or Ramsay loses patience and closes the kitchen.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

About Hell’s Kitchen

Hell’s Kitchen has been a TV phenomenon since its launch in June 2005. Featuring the acerbic Gordon Ramsay, Michelin 3-star chef and author of several books, the show is a competition between wannabe restaurateurs who slice and dice their way through each episode, vying for Ramsay’s attention in hopes of winning a life-changing culinary prize.

About Ludia

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia's innovative and high-quality product portfolio consists of original and branded properties, including American Idol®, The Price Is Right™ and Hell's Kitchen™. Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors last year.

Hell’s Kitchen™&© ITV Productions Ltd. 2008. Licensed by Granada Ventures Ltd. All Rights Reserved. 2008 Ludia Inc. All rights reserved. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.