London, UK – January 13, 2012 – Today, Ubisoft announced that, according to internal estimates, Just Dance 3 sold through more than 7 million units since its release, bringing total sell-through of the Just Dance franchise to more than 25 million units worldwide. Launched in October, Just Dance 3 has consistently been in the top five video game sales charts in both the U.S. (NPD) and Europe (GfK Chart Track). People spend a collective 23 million minutes playing Just Dance 3 each day around the world, having fun dancing to more than 7.5 million songs every day.*

In 2011, Ubisoft’s Just Dance franchise came to the Kinect™ for Xbox 360 ® and the PlayStation ® Move for PlayStation ®3 computer entertainment system for the first time, in addition to its continued availability on the Wii™ system from Nintendo. Ubisoft recently broadened the brand with the release of Just Dance 2 Extra Songs and Just Dance Kids, and launched Just Dance in Japan and Korea, selling more than a half a million copies in those two countries.

Ubisoft also expanded its dance game offerings throughout the year with the release of ABBA You Can Dance, The Black Eyed Peas Experience, Michael Jackson The Experience, and The Smurfs Dance Party. According to internal estimates Ubisoft games accounted for 64 percent of the dance game genre in EMEA in calendar year 2011.

“The Just Dance franchise continues to be first choice for customers around the world looking for games that let them dance and get the party started in their living rooms.” said Geoffroy Sardin, chief EMEA sales and marketing officer at Ubisoft. “Our diverse dance game offerings ensure that everyone can find an accessible and enjoyable title regardless of platform, and that we have a broad base upon which to bring new ideas and titles in the years to come.”

For more information about Just Dance, please visit: www.justdancegame.com.

  • Extrapolated numbers based on the tracked data from October 7, 2011 to December 31, 2011.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion. To learn more, please visit www.ubisoftgroup.com.

© 2011 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.The ABBA trademark, music and Abba video clips are exclusively licensed from Polar Music International AB. The Black Eyed Peas is a trademark of BEP MUSIC, LLC in the US and/or other countries. The Black Eyed Peas® and all other logos and designs associated therewith are trademarks owned by The Black Eyed Peas.© 2011 Triumph International, Inc.  All Rights Reserved.  The Michael Jackson name and associated logos are trademarks of Triumph International, Inc. in the U.S. and/or other countries. SMURFSTM & © Peyo 2011. Lic. Lafig B./IMPS. Movie © 2011 CPII/SPA. All Rights Reserved.

“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Kinect, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo.

* Extrapolated numbers based on the tracked data from October 7, 2011 to December 31, 2011.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.