UK Interactive Entertainment trade body, UKIE, adds name to London DNA conference

22 June 2011 - London, United Kingdom– UK consumer games industry joins the momentum for the inaugural UK One-Day conference for the Digital Out-of-Home Interactive Entertainment sector.

The‘ DNA Conference’ has received the endorsement of the UK Interactive Entertainment Association (UKIE) a trade body for the UK’s wider interactive entertainment industry.

The cross over between consumer game content and the developments in the public-space“pay-to-play” industry have been underlined by the ground-breaking development that sees UKIE offer their support to the new conference and emerging association.

The‘ DNA Conference’ taking place on July 14th, 2011 will be covering all aspects of the Digital Out-of-Home Interactive Entertainment (DOE) industry ranging from Video Amusement, Interactive Digital Attractions&Simulators, Digital Kiosks, ExerGaming, Digital Hospitality, RetailTainment and EduTainment– as well as much more in the pay-to-play sector.

UKIE is a leading association for interactive entertainment in the UK, championing the interests, needs and positive image of the consumer videogames and interactive entertainment industry and sees adding the public-space digital interactive entertainment sector as a logical progression.

Commercial Manager for UKIE, Sam Collins explains“UKIE’s remit is to support all aspects of the Interactive entertainment industry. We are delighted to be supporting the DNA conference and the exciting work they are doing within the out of home sector. Many UKIE members are already actively engaged in this area and we expect more to enter this developing market.”

This one-day event comprises six (6) dedicated sessions that speak directly to the industry and includes a leading selection of speakers with direct experience in the sector and its future. There will also be a session on the cross over between amusement and consumer gaming and the new opportunity that this offers.

The ' DNA Conference´ event will take place on the 14th of July, 2011, in the heart of London, at the prestigious 1 Victoria Street Conference Centre, held in conjunction and with the support of the UK Trade&Investment (UKTI). After the last session of the day, the event will then relocate to the banks of the River Thames for a special evening VIP Delegates Reception, (taking place at the London Marriott Hotel County Hall) offering a very relaxing and convivial environment for socializing between conference delegates and attendees.

A fixed registration of 100 industry executives, experts, association members and media representatives will gather to discuss innovative new trends and technologies, along with the long-term outlook and future of this growing and vibrant DOE global industry. The event also includes Break-Out rooms for meetings and demonstrations.

Conference Details:

Date: July 14, 2011  |  10 AM to 6:30 PM GMT

Location: 1 Victoria Street Conference Centre, London, UK

Seats: 100 Maximum Capacity

Tickets: Early Purchase:£399   |  Normal Fee:£499

(NOTIVE - Due to demand there will be NO tickets available to buy at the door)

To Register Online (and the full list of sessions): 


London Marriott Hotel County Hall– The famous centrally located luxury 5 * hotel on London's South Bank is supporting the DNA Conference with a exclusive rate of£230.00 plus VAT (excluding breakfast) per room– rooms at this amazing price are as you would expect limited– please email for more details.

    <*> PLEASE BE ADVISED - The conference is focused wholly on the DOE sector, and has absolutely no link, nor will it cover, any aspect of the gaming, gambling or casino sectors

- ENDS -




For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0582 or E:

About UKIE

The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.

UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market. 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at