28 May 2012 - London, United Kingdom - Games and interactive entertainment trade body Ukie will present, in association with the Develop Conference, a screening of Indie Game: The Movie at Develop in Brighton.
The screening will take place at 8.45pm on the 10 th July at the Odeon Brighton, a 2 minute walk from the Hilton Brighton Metropole where Develop in Brighton is taking place. Doors will open at 8.15pm with drinks available before the screening and a mixer/networking event after the film.
Indie Game: The Movie, directed by Lisanne Pajot and James Swirsky, looks at the underdogs of the video game industry, indie game developers, who sacrifice money, health and sanity to realise their lifelong dreams of sharing their creative visions with the world. Following the making of the games SUPER MEAT BOY, FEZ and BRAID, this Sundance award-winning film captures the tension and drama by focusing on these developers' vulnerability and obsessive quest to express themselves through a 21st-century art form.
Ukie CEO Dr Jo Twist said: "Indie Game: The Movie is a fantastic film, showcasing the trials and tribulations of independent developers and we are delighted to be providing a free screening at Develop in Brighton. The conference continues to be a key date in the video games events calendar and we are pleased to be working with the Develop Conference to bring this screening to the attendees.”
Tandem Events Managing Director Andy Lane said: "We're delighted to add this screening to the After Hours programme of events that are taking place at Develop this year. Along with over 100 sessions from top quality speakers, numerous networking opportunities and the Indie Dev Day and Showcase, it's a perfect addition to the conference."
Tickets to the screening are free, when using the code indiefree, but strictly limited and can be booked here http://ukiedevelopindie.eventbrite.com/. To get a free pass to see Indie Game, people will be required to have a Develop Conference pass that they will need to show on site.
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For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.
Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, Ukie works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.