Ukie organises Play Day Party at Digital Shoreditch

15 May 2012 - London, United Kingdom - Games and interactive entertainment trade body Ukie is putting on the Play Day Party at this year’s Digital Shoreditch Festival.

The Play Day, part of the Digital Shoreditch Festival of events, takes place on 31 May and covers the latest ideas in design, delivery and creation of games and playful experiences. It is aimed at everyone interested in harnessing the power of play, and brings together the brightest and most respected minds working in games and interactive entertainment in London today.

Ukie is organising the Play Day Party in association with PlayGen which follows the day's talks and other activities. Taking place in Shoreditch's Big Top from 6.30pm, Party guests will have the chance to network with developers, publishers, innovative companies creating new interactive experiences, as well as investors. The Ukie Play Day Party will be fully interactive and includes Johan Sebastian Jousting, video game karaoke, 100 player co-operative game Renga by wallFour as well as a gaming arcade by Replay Events.

Johann Sebastian Joust  is a no-graphics, digitally-enabled game for 2 to 7 players, designed for motion controllers. When the music plays in slow-motion, the controllers are extremely sensitive to movement. When the music speeds up, this threshold becomes less strict, giving the players a small window to dash at their opponents. If your controller is ever moved beyond the allowable threshold, you're out! Johann Sebastian Joust is developed by Die Gute Fabrik and presented by 'The Wild Rumpus'.

Award-winning video game radio show and podcast One Life Left will be bringing its celebrated video game karaoke to the Party. Premiered at Nottingham GameCity and fresh from a triumphant appearance at San Francisco’s Game Developers Conference, video game karaoke takes classic singalong songs and makes them about video games.

Ukie CEO Dr Jo Twist said: "The party will be a brilliant way to mix with some of the brightest and most fun people in our industry and we are really excited to bring the likes of Wild Rumpus and One Life Left to the Big Top to round off what promises to be a really valuable and interesting day of insight. At the Party, you will also be able to see some cracking games and network with investors. Last year's first Digital Shoreditch festival was a great success and this year's promises to be even better. The Play Day features fantastic speakers and will be unmissable for anyone in the games and interactive entertainment space."

Tickets to the Play Day and the Ukie Party are free and can be booked here

The Digital Shoreditch Festival celebrates the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival runs from May 21st to June 1st 2012 and highlights the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.

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For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E:

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, Ukie works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.  

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