06th August - London, United Kingdom – Games and interactive entertainment trade body, Ukie, is pleased to announce that it is donating money for the production of ‘From Bedrooms to Billions’ – an Indiegogo crowdfunded film project which tells the story of how the UK video games industry went from a small cottage industry into the billion dollar entity it is today. The film will be released next year to coincide with the 40th anniversary of the launch of the game Pong, which marked the beginning of the modern video games industry.
‘From Bedrooms To Billions’ tells the true story of the UK Video games Industry from 1979-1996, and will feature interviews with most of the key players across UK game design, development, journalism and publishing over that period.
The film is to be made available for free to every secondary school in the UK to promote video games as a career to children. Ukie has played a lead role in getting computer science onto the school curriculum and promoting the games industry to young people through its cross industry Next Gen Skills campaign which has been headed up by Ukie Deputy Chairman and co-author of the Nesta Next Gen Skills report, Ian Livingstone OBE.
Ukie Chairman, Andy Payne said. “When Anthony and Nicola Caulfield approached me to help find some of the originals from the 80’s, it was the easiest decision of my professional life. Hooking them up with the likes of David Braben, Charles Cecil, Ian Livingstone, Gary Bracey, Nick Alexander, Rod Cousens, Andrew and Philip Oliver, Miles Jacobson, Fergus McGovern, Geoff Brown, Ste and John Pickford and many more was a real pleasure. It is great that Ukie have put their hand in their pocket to help fund the film and tell this story which will inspire the next generation of UK base game makers.”
Ukie CEO, Dr Jo Twist said: “We’re really happy to support this exciting film and even happier that it is crowdfunded project. The UK has shaped the modern games industry from the very beginning and has been responsible for some of the best games ever made. In industry started with kids in their bedrooms tinkering with BBC Micros and Spectrums, coding their own fun and we’re now the fastest growing creative industry. From Bedrooms to Billions will tell these incredible stories behind some of the best game developers in the world, and hopefully inspire a new generation of creative coders and game makers.”
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For all press enquiries, please contact the UKIE press office on T: +44 (0) 207 534 0580 or E: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.