Ukie supports new portal promoting games businesses internationally

20th January 2014 - London, United Kingdom – Ukie calls for games businesses to tell their stories on new government backed website as part of a ‘Year of Creativity’.

Ukie has partnered with the IPA and other UK creative industry bodies to launch a new government backed portal which showcases the best of British creativity to the world. The new site provides a central resource hub linking the industry, UKTI (UK Trade and Investment) global agents and the FCO (Foreign and Commonwealth Office) after new statistics published this week revealed that the UK’s creative industries collectively generate a staggering £8 million an hour for the economy.

The site provides essential facts, statistics and case studies that can be used by UKTI agents across the globe to sell the opportunity that the UK offers to the rest of the world.

CEO of Ukie Jo Twist attended the launch of the initiative where Ed Vaizey MP, Minister for Culture Communications and the Creative Industries spoke about the importance of creative industries and the new portal representing the start of what is hoped to be a ‘Year of Creativity’.

Speaking at the launch event, Ukie CEO Dr Jo Twist said, “With the tax production credits for the games industry still on the agenda, this portal offers a great opportunity to showcase the UK’s games sector, as part of the wider creative industries, to a global audience. The UK games and interactive entertainment industry is world class. We make the biggest selling and most creative entertainment products, we have the right business environment and a fantastic blend of creative talent to make globally successful exports.”

Ukie is helping the IPA collate more stories, case studies and facts from UK games businesses, from both rising stars and established companies, to be featured as part of the games industry section of the new site. They are looking for distinctive and innovative companies, which have aspirations or experience selling British-made games in overseas marketplaces. If you want to be part of the website, you can either send 500 – 750 words or a short video about your company and a high res image to

The promotional video can be found here :




For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E:

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

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