UKIE to launch first ever games industry digital chart in February

24 th January, 2011 - London, United Kingdom – Games and interactive entertainment trade body, UKIE, has today announced that it will be publishing a Beta version of the UKIE PC Download Chart in February.

The project has been running as a closed Beta for a number of months as a result of invaluable contributions from many of the leading players in digital distribution including Disney Interactive Studios, Focus Multimedia, Get Games, Green Man Gaming, Mastertronic, NCsoft, Sega, Square-Enix, Ubisoft, Warner Bros and other top PC game publishers and digital distributors.

The launch of the UKIE PC Download Chart is the first ever measure of actual digital sales of video games. UKIE will be improving the UKIE PC Download Chart over the coming months and will be working next on producing charts for Xbox Live Arcade and Playstation Network.

Whilst the basic chart will be made public, any company who contributes their data to the chart will also be able to view more detailed figures for the PC download market.

Participation is open to all games and interactive entertainment businesses (not just UKIE members). If you are interested in being part of UKIE’s Digital Charts please contact UKIE Commercial Manager, Sam Collins, on sam.collins@ukie.org.uk

UKIE will also continue to provide the industry with the ‘UKIE Games Charts’ for physical product video game sales in collaboration with GfK Chart-Track.

Jo Twist, CEO of UKIE commented “UKIE is committed to measuring the size of the digital games market and is delighted to announce that it will be launching a public Beta of the UKIE PC Download Chart in February. Having this digital data alongside our UKIE Games Charts for boxed products, will allow the games industry to lobby government even more effectively, and allow our members to make informed and fact based commercial decisions.”

UKIE Board member and head of UKIE’s Digital Group, Geoff Heath said: “The launch of UKIE’s PC Download Chart is great news for the industry. We all hear that digital sales are growing but we don’t know by how much or in which area. UKIE’s PC Download Chart is a first step to getting a full understanding of where the industry is developing but this is just the beginning and we still need more input from industry. We need your data!”

- ENDS –

Contacts:

For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0582 or E: press@ukie.org.uk.

About UKIE

The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.

UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.


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