Ukie unveils UKTI funding support to help British games businesses attend major overseas trade shows

May, 2012 - London, United Kingdom – Games and interactive entertainment trade body, Ukie, has revealed its comprehensive exhibitor support packages for two of the industry’s leading trade shows.

Ukie has been appointed by UK Trade & Investment (UKTI) as the exclusive ATO (Approved Trade Organisation) for gamescom and GDC Europe, both taking place in Cologne Germany, in August 2012. The appointment by UKTI is accompanied by generous trade support grants to help UK businesses expand their international trade.

As part of the package, Ukie organises all aspects of the UK stand at the shows, including its design, build, management and marketing support, all at a competitively low price – with the added opportunity of securing up to £1,000 funding via UKTI match funding.

As well as managing the UK games industry stand Ukie has also arranged a package of funding for key UK retailers wishing to attend the GamesCom show. The pack includes a VIP entry ticket, travel cost rebate and food vouchers.

Ukie CEO, Jo Twist, said: “Ukie is really pleased to be working with UKTI to support UK companies who want to do business at these two leading shows.  We would like to thank UKTI for its generous support of the games industry. This is a fantastic opportunity for the UK games and interactive entertainment industry to showcase its outstanding work to the rest of the world.”

Stephen McGowan, Head of Events (London), Technology, Innovation and Events Directorate at UKTI said “UKTI is committed to helping UK small and medium sized businesses with their overseas trade activities. Working with Ukie on these key trade shows is a vital part of the wider support we give to the creative industries.”

Companies wishing to find out more about exhibiting and attending gamescom and GDC Europe should contact sam.collins@ukie.org.uk or alexa.turness@ukie.org.uk for more details.

Key UK retailers should contact sam.collins@ukie.org.uk for more information on the support available.

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Contacts:

For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0582 or E: press@ukie.org.uk.

About UKIE

The Association for United Kingdom Interactive Entertainment or Ukie is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.


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