21 May 2012 - London, United Kingdom – Ukie sees creation of new studio as recognition of the leading role that the UK can play in the global games industry.
Ukie CEO, Dr Jo Twist said: “Activision’s creation of a new studio in this exploding new space is a great boost for the UK games industry and clear recognition of what this country now has to offer to the world. The recent announcement of video games tax breaks and a commitment to improving the flow of talent coming into the industry have given a very clear sign to major investors that this country is one of the best places in the world to produce interactive entertainment.”
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For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.
Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, Ukieworks with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.