Monday 6 December 2010 - London, United Kingdom– Following this morning’s announcement by Jeremy Hunt, the Secretary of State for Culture, Media and Sport, UKIE welcomes the government's plans to provide every community in the UK with access to super-fast broadband by 2015.
Michael Rawlinson, Director General of UKIE attended this morning’s announcement and said: "The UK's games and interactive entertainment industry is a highly skilled, digital industry spread throughout the UK. It needs the technological infrastructure of super-fast broadband to thrive and develop ever more sophisticated forms of interactive entertainment, and to allow new business start-ups to grow and flourish.”
“Video games and interactive entertainment products now more often than not contain online elements and consumers are demanding the broadband speed that they need to fully enjoy these experiences. The government’s announcement will give consumers what they want whilst also increasing the audience that can fully enjoy video games and interactive entertainment.”
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The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.
UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.