1 February 2010 - London, United Kingdom - Commenting on today’s launch of the Livingstone-Hope Skills Review of video games and visual effects, Michael Rawlinson, Director General of video games trade body, UKIE said:“The UK has a heritage in developing video games that we can be very proud of. However, if we are to continue to produce world-class interactive entertainment we need to ensure that we have a world-class work force to produce it.”
“One of UKIE’s key goals is to promote a skills and education agenda that: will ensure that the right people have the right skills to succeed in the games industry; promotes video games as a career; and that introduces more games and technology based learning into the UK’s classrooms– improving engagement with children whilst educating them about the skills needed to produce the next big video game.”
“UKIE is therefore fully supportive of the Livingstone-Hope skills review and looks forward to bringing together the interactive entertainment industry, the education sector and government to make the report’s recommendations a reality.”
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The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.
UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.