Unity Technologies Announces Partnership with Sony Ericsson to Bring Games to the Xperia™ PLAY through its Union Content D

Targeting the core gaming demographic and featuring a twin d-pad and analogue joystick-like controls, the Sony Ericsson Xperia™ PLAY will be displaying its gaming capabilities by showcasing three Union games at Mobile World Congress in Barcelona.  Racer by Luma Arcade, Guerilla Bob by Angry Mob Studios and AirAttack HD by Art in Games have all been optimized for the Xperia™ PLAY through a special API created by Unity Technologies. Unity Technologies is pre-integrating and optimizing the Unity platform for Xperia™ PLAY, ensuring that a rich library of Unity-based games is available to consumers. The new API and platform optimizations will be widely available to Unity developers with a new update coming this Spring. The Xperia™ PLAY is the first such device that Unity has supported pre-launch, and Unity Technologies is the first game development platform Sony Ericsson has partnered with.

This announcement is part of a larger partnership between the two companies. As part of the partnership, Sony Ericsson will prominently feature Union games on the Xperia™ PLAY through its games recommender application, and Union will encourage developers to bring high quality games from all platforms to Xperia™ PLAY. The companies also plan to work together on marketing opportunities to jointly market Union games and cross-market to Unity Technologies and Sony Ericsson’s developer bases online and at industry events, such as Game Developers Conference (GDC).

“Sony Ericsson has a beautiful, ground-breaking gaming smartphone on its hands with the Xperia™ PLAY,” said Brett Seyler, General Manager of Union.“Through our partnership with Sony Ericsson and Union, we look forward to working with our developers to deliver mind-blowing gaming experiences for consumers, taking advantage of the Xperia™ PLAY’s

brilliant input design and powerful hardware.”

“This collaboration with Union and Unity Technologies provides our consumers with access to a vast library of high quality games,” said Steve Walker, Head of Marketing at Sony Ericsson.“Unity Technologies’ development platform empowers content creators to maximize the Xperia™ PLAY’s gaming focus and through Union, we can market a large portfolio of quality releases to our customers.”

Facebook: http://www.facebook.com/unity3d

Twitter: @unity3d 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.