Lisbon and Brazil, Jan 8th, 2012— Brazilian F2P gaming giant, UOL BoaCompra, is actively seeking more European developed games to publish in Brazil and has set up its first European operation in Lisbon to help it achieve this goal.
Currently a great many of BoaCompra’s free-to-play (F2P) games offered in Brazil have been developed in Asia. However, recent deals for BoaCompra to monetize US developed games such as Riot Games’ League of Legends and Valve’s catalogue of games indicate that there is a huge demand in Brazil for Western developed games too.
The Brazilian games market is almost exclusively focused around the PC, especially F2P games. It is the world’s fastest growing market for social gaming, expected to reach $238m (USD) by 2014, according to social research firm SuperData. While Brazil’s F2P market is mind bogglingly large and still growing, it has a very different model than European F2P platforms. Tech specs and broadband capacity tend to be lower than those in Europe, and monetization options cannot rely on credit cards as they are not used widely in Brazil. However, there is evidence to suggest that as broadband capacity and tech specs start to catch up with the US and Europe, and tastes become more sophisticated then demand for games that are made in Europe will increase.
Announcing the opening of BoaCompra’s European office, director of international business development, Julian Migura said “We have established this office in Lisbon with the express aim of signing up more European developed games for the Brazilian market and we invested over 1.5 million USD into it. In the medium term, we want to have 35 employees in our new European office, starting with 15 in 2013 and increasing to 30 at the end of 2013 and the beginning of 2014. Currently, I don’t think Europe understands just how large and lucrative the Brazilian F2P market is. Our mission here in Europe is twofold. First, we want to introduce European developers to BoaCompra and relay to them the status and potential of the Brazilian market and, second, we want to host more European games on our network and hope to begin announcing a series of new partnerships with European developers in the coming months.”
About UOL BoaCompra:
Founded in 2004, BoaCompra specializes in publishing and monetizing online games while offering and servicing over 200 games across multiple platforms, aggregating over 1.2 billion gaming-related page views per month and reaching over 70% of all Brazilian internet users. With offices in Maringá, São Paulo, Lisbon and Shanghai, BoaCompra provides means of payment options for users in Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, México, Panama, Peru, Portugal, Spain and Venezuela. BoaCompra has gained partnerships with some of the largest gaming companies including Valve, Riot Games, Bigpoint, Gameforge, Aeria Games and Alawar. BoaCompra is a UOL company.