UTV Ignition Entertainment adds Justin Keeling to top ro

le

UTV Ignition Entertainment, a global independent games developer and publisher, has appointed former Fox Interactive Media executive, Justin Keeling, as its global strategy and product head.

Keeling will be responsible for launching the organisation’s global digital strategy. This focuses on a commitment to finding, nurturing, and curating the world’s best games industry talent and building sustainable new routes to market on new and emerging digital platforms.

“Justin brings over 15 years’ experience of the media and video games industry to us,” said Hassan Sadiq, chairman of UTV Ignition Entertainment.“His unique global understanding, combined with his unparalleled gaming product knowledge, board level industry contacts, professionalism and hands-on approach to the industry, will enable us to develop a new generation of break-out digital products in an increasingly crowded online market.”

Keeling joins from IGN, the leading gaming media outlet which he started and grew in the UK to over five million unique monthly UK users, and was also on the senior management team for Fox Interactive Media and MySpace. Previously he has also helped launch and grow G4 Television, Comcast's national TV network dedicated to gaming and technology. Whilst at Comcast, viewing figures for the‘MTV for video games’ channel grew from zero to 65 million. Justin’s career has also taken him to Tokyo, where he worked as a technology editor for the BBC and sector consultant for Japanese investment banks.

“UTV Ignition Entertainment is at a crucial point in its development and has the vision and drive to take on a global leadership position in the emerging generation of digital direct-to-user gaming,” commented Keeling.“Joining UTV Ignition Entertainment is a great opportunity for me to help drive the next level of best in class, made-for-digital content on multiple platforms, as the games industry moves away from a focus on number of titles sold, to sustainable models based around time spend and quality of engagement. We’re ready to invest in top tier talent and marketing to help create breakthrough titles for our development partners.

For further information on UTV Ignition please go to: http://www.utvignition.com

(ENDS)

NOTES TO EDITORS

ABOUT UTV Ignition Entertainment

UTV Ignition is a new generation of global interactive entertainment company headquartered in the UK with offices in Los Angeles, Florida and Tokyo.

Through its uncompromising commitment to content and community, UTV Ignition publishes and develops new IP of outstanding quality, combined with a unique and disruptive marketing approach enabling sustainable, breakout products in an increasingly crowded entertainment market.

In 2007, UTV Ignition received major investment from UTV Software, a diversified media conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges. UTV has Walt Disney as major strategic investor.

ABOUT UTV Software Communications Ltd

UTV Software Communications Limited is India’s leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

More information on the group is available at www.utvnet.com

Contact details:

Laura Gillen

LEWIS PR

laurag@lewispr.com

0207 802 2626


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