UTV IGNITION ENTERTAINMENT PROUDLY ANNOUNCES COMPLETION OF EL SHADDAI: ASCENSION OF THE METATRON

El Shaddai: ASCENSION OF THE METATRON is an epic original adventure inspired by an alternate telling of biblical mythology as narrated in the 'heretical' Book of Enoch, part of the Dead Sea Scrolls. The game has been developed by a 'dream team' internal Japanese studio whose former credits include iconic multi-million selling franchises such as Devil May Cry, Resident Evil, and Okami.

The three-year development cycle of El Shaddai: ASCENSION OF THE METATRON has been a uniquely cross-cultural endeavor, with a clear intent to synergize the precise gameplay and compelling artistry of Japanese game design with a groundbreaking story line inspired by Western mythology. It also represents the first of several exciting new blockbuster gaming properties that UTV Ignition Entertainment will reveal over the coming months.

"The creation of El Shaddai has truly been a long and exciting journey, and yet there is still much to be done to prepare for the game's launch. So far, the public's response to the game has been very encouraging, and I hope that the final product will greatly exceed their expectations. I also look forward to having time to consider the future direction of the El Shaddai franchise," said Game Director Sawaki Takeyasu.

UTV Ignition Entertainment is launching a monumental international marketing campaign to support El Shaddai: ASCENSION OF THE METATRON that will aim to mirror the game's disruptive, pioneering spirit.

Japanese fans have already displayed their voracious appetite for El Shaddai goods, snapping up the entire run of limited edition "Lucifel"

and "Enoch" styles crafted by renowned Tokyo-based designer Edwin Jeans within three minutes of availability. Look forward to future announcements of strategic partnerships with goods manufacturers that will significantly expand the universe of El Shaddai in Japan, Europe, and North America.

For more about the game visit http://elshaddaigame.com   

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ABOUT UTV IGNITION ENTERTAINMENT LTD:

UTV Ignition Entertainment Limited is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Austin, Texas and Tokyo, Japan.

For more information on Ignition and its products, visit http://www.utvignition.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV is the No.1 media and entertainment brand in South Asia today reaching out to over 247 million consumers. This leading global media conglomerate in:

Motion Pictures: Have built the no. 1 movie studio in the country in just 5 years; pioneered the integrated studio model in India with creative, production, marketing, distribution and syndication all under one banner.

Television: Are the No. 1 TV producer with the largest number of shows on air and in production with reach across 20 countries in 7 languages across 27 channels. It has also emerged as the fastest growing broadcasting network in India, which in 3 years is among the top 5 networks of the country. Has powered India's No.1 youth brand - Bindass.

Interactive: Is the only Indian Company to enjoy global presence in the Games space with studios across London, Tokyo, Beijing, Austin and Mumbai making it one of the largest gaming entities from South Asia.

Also providing personalised entertainment on the mobile and web across the country and gearing up with content to leverage the 3G - 4G space.

UTV is listed on India's premier stock exchanges, The National Stock Exchange (NSE)&The Bombay Stock Exchange (BSE) and The Walt Disney Company holds a strategic stake in the company.

North American Press Contact:

Mika Kelly

clever communications

408.693.0176

mika@clevercomm.com 


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