UTV IGNITION ENTERTAINMENT UNVEILS‘SWARM’

London, UK - June 30th 2010 - UTV Ignition Entertainment Ltd., a global publisher and developer of videogames, recently announced that it has reached an agreement with Hothead Games to co-publish Swarm worldwide on all platforms via digital channels. Swarm was unveiled via a short teaser trailer at recent E3.

Swarm lets the player take control of 50 utterly fearless Swarmites and drive them through an intense, entertaining and often suicidal battle for a greater good. Run, bash, huddle, boost, stack, jump, push and throw your way through gauntlets of death and destruction in an attempt to collect valuable DNA and ensure that at least one Swarmite survives. With a unique combination of mass character control and fast action, the resulting brutal aftermath will make players want to play Swarm over and over again.

“UTV Ignition is delighted to be able to partner with Hothead Games to bring this title to market” commented Nigel Fox, President European Publishing for UTV Ignition Entertainment.“Swarm is a high quality and incredibly creative title, and it is that level of quality and creativity that is the basis of our digital download strategy.”

"Swarm is very special to Hothead?it's an idea we've nurtured for a while,” added Joel DeYoung, Director of Game Technology for Hothead Games.“We are excited to work with Ignition to make sure everyone hears about and ultimately gets a chance to play Swarm, Hothead's next great game."

Swarm is being developed by Hothead Games and will be available early 2011 across multiple platforms.

ABOUT UTV IGNITION ENTERTAINMENT LTD:

UTV Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges. UTV has Walt Disney as its major shareholder, which current owns 60% of its common stock. Forthcoming titles include BlackLight: Tango Down and Arc Rise Fantasia, which will ship during summer 2010. For more information on Ignition and its products, visit http://www.ignition-ent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT HOTHEAD GAMES:

Hothead Games, headquartered in Vancouver, British Columbia, is an independent developer and publisher of groundbreaking downloadable titles. Hothead is currently bringing to life original games such as the highly anticipated DeathSpank and the award-winning Swarm. Hothead is also partnering with indie studios around the globe to bring games like Braid to new platforms and new audiences. Visit us at www.hotheadgames.com.


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