UTV IGNITION ENTERTAINMENT UNVEILS NEW TRAILER AND FIRST-EVER GAMEPLAY VIDEO FOR HOTHEAD’S‘SWARM’

Seattle, September 6th, 2010 - UTV Ignition Entertainment Ltd., a global publisher and developer of videogames, along with co-publisher Hothead Games, released a brand-new trailer and the first-ever gameplay video for Swarm , the award-winning action platformer launching worldwide on all platforms via digital channels in early 2011. The first video gives players a walkthrough of the brutally hilarious title, guided by Hothead’s Joel DeYoung, while the all-new trailer shows more of the hilarious and exciting ways the lovable yet daft Swarmites can be sacrificed…for the greater good, of course!

In Swarm, players take control of 50 utterly fearless Swarmites and must drive them through an intense, entertaining and often suicidal battle for a greater good. Run, bash, huddle, boost, stack, jump, push and throw your way through gauntlets of death and destruction in an attempt to collect valuable DNA and ensure that at least one Swarmite survives. With a unique combination of mass character control and fast action, the resulting brutal aftermath will make players want to play Swarm over and over again.

Swarm is being developed by Hothead Games and will be available early 2011 on all platforms via digital download.

Contacts for more information:

Stu Taylor or Sean Bamberger

Lunch PR

ignition@lunchpr.com

Tel: 020 7886 0790

Derek Reeve | PR Manager

UTV Ignition Entertainment Ltd. 

derek.reeve@utvignition.com

Tele: 01795 435042

Mobile: 07525623119

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ABOUT UTV IGNITION ENTERTAINMENT LTD:

UTV Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges. UTV has Walt Disney as its major shareholder, which current owns 60% of its common stock. For more information on Ignition and its products, visit http://www.ignition-ent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT HOTHEAD GAMES:

Hothead Games, headquartered in Vancouver, British Columbia, is an independent developer and publisher of groundbreaking downloadable titles. Hothead is currently bringing to life original games such as the highly anticipated DeathSpank and the award-winning Swarm. Hothead is also partnering with indie studios around the globe to bring games like Braid to new platforms and new audiences. Visit us at www.hotheadgames.com .


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