VC Firm and Games Performance Network in Cologne: iVentureCapital and TrafficCaptain Showcased at “gamescom”

Hamburg, 5 August 2013: iVentureCapital, Germany’s leading venture capital provider for the games industry, and the Games Performance Network, TrafficCaptain ( ), will make a joint appearance as exhibitors at the upcoming “gamescom” trade show in Cologne. Over the last two years, the venture capital firm has invested in nine start-up companies in the games industry. At gamescom, iVentureCapital will show an expert audience how the companies in its portfolio have progressed. TrafficCaptain is one of the start-ups in the iVentureCapital family. As an affiliate network specializing in the games segment, TrafficCaptain implements international campaigns for games publishers, attracting premium players to browser and mobile games. Both companies will be featured in Cologne as part of the joint gamecity:Hamburg appearance, in Hall 4.2, Booth C013/ D010. Personal meetings can be arranged by writing to or .

Gamescom, this year held from August 21 to 25, is an opportunity for TrafficCaptain to expand its Performance Affiliate Network and acquire additional staff. TrafficCaptain reports a strong growth in sales for the past six months and has hired many new employees. Already, the Hamburg-based start-up has established its massive reach with campaigns in Europe, North and South America that generated a stream of new, high-quality players for free-to-play online and mobile games. Through its own affiliate network, TrafficCaptain reaches core gamers who love MMO or strategy games, as well as those who occasionally indulge in uncomplicated and relaxing casual games. Aside from providing personal consultancy to optimize campaigns for a high ROI, the SEM and Media Buying team devises successful media planning and purchasing strategies, and effective Google AdWords campaigns.

Michael Reul, iVentureCapital co-founder and CEO: “Our Smart Money approach and synergy-oriented portfolio have been key factors in establishing ourselves as one of the first-stop venture capital providers for the games industry. We look forward to gamescom and to exchanging experiences with the international experts in this market and the many familiar faces from the games scene. We will also use the show to present TrafficCaptain’s extensive range of services to the industry.”

iVentureCapital currently has equity in game developers Farbflut Entertainment (, Infernum (, MobileBits (, Kamicat ( and Pro 3 Games (, as well as in the games portals, ( and (, Californian mobile start-up Kamcord (, the Games Performance Network TrafficCaptain ( and payment service provider BillingPartner (

To schedule a personal meeting at gamescom please write to or

About iVentureCapital GmbH

iVentureCapital GmbH invests both early stage and later stage capital in innovative game developers (mobile, browser), game portals and affiliate systems, using a smart-money approach by providing both capital and entrepreneurial services for portfolio companies. The company is headquartered in Hamburg (Germany), and has offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. While our main focus is on dividend-oriented investments, we will also consider attractive exit propositions. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please visit for details.

About TrafficCaptain GmbH

TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. TrafficCaptain offers performance-based campaigns for browser and mobile games. Our affiliate network reaches core gamers who play MMO and strategy games, as well as casual players who prefer uncomplicated entertainment. TrafficCaptain’s campaigns are international, with a focus on Europe, North and Latin America. Personalized support and consulting services ensure the highest quality and optimal efficiency for campaigns. In addition, TrafficCaptain provides services for media planning and the implementation of Google AdWords for game developers. TrafficCaptain’s Genre AdManager targets specific user groups in different countries and automatically optimizes campaigns to achieve high conversion rates and maximum payout for publishers. Advertisers and publishers will find detailed information about TrafficCaptain on


iVentureCapital GmbH

Sandra Fisher

Global Alliance Director

Wendenstraße 21 B

20097 Hamburg

Phone +49/ 40/ 80 81 25 - 401

Press & Public Relations

Quinke Networks

Dennis Schoubye

Junior PR Manager

Bei den Mühren 70

20457 Hamburg

Phone +49/ 40/ 43 09 39 49


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