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VFS and EA Announce $25,000 Game Design Scholarship Winner

VANCOUVER, B.C.– July 17, 2007– Vancouver Film School (VFS) and Electronic Arts (NASDAQ: ERTS) are pleased to announce Sasha Dunfee, 18, as the recipient of the $25,000 EA™ Game Design Scholarship to attend VFS.

VFS, the largest private post-secondary entertainment arts institution in Canada, and EA, the world’s leading independent developer and publisher of interactive entertainment, asked scholarship applicants to submit videogame concept proposals this past January.

“EA is constantly seeking talented game designers to join our team and help us develop the next generation of exciting and engaging EA games,” says Jeff Ryan, Senior Director of Human Resources at EA.“By supporting quality education like the VFS Game Design program, EA can help to foster a bright new crop of gaming talent, while supporting the continued success of the video game industry in Vancouver.”

After months of reviewing numerous entries, Dunfee’s winning application impressed the scholarship committee with its maturity and creativity. Dunfee’s technical talent won over the committee with original and realistic ideas that could be transferred into the development of games.

Dunfee, who was born in Thailand and graduated from Centennial Secondary School in Coquitlam, has had a lifelong interest in design, but is fairly new to working with games.“I only really got into video game design about three years ago with the release of Half-Life 2,” he says.“I find level design to be a fantastic and rewarding way of creative expression. This is a great opportunity for me, and it is an honour to have been selected out of what I am sure was a very talented entry pool.”

The Game Design program at VFS began its 2007 session at the end of June. Dunfee and his classmates have had the privilege of being taught by industry professionals, helping to foster the growth of some of the best new gaming talent in the industry.

Benjamin Colling, Director of Admissions&Student Services at VFS, says,“Having EA sponsor one of our incoming Game Design students presents an opportunity that is difficult to achieve for many Canadians. To have this opportunity go to a young, local recent high school graduate excites VFS, and it allows EA to make a meaningful investment in the youth of today that can literally change the life of the recipient.”

Graduates of the one-year program Game Design program at VFS are employed at nearly every major gaming studio in Canada, including scholarship sponsor, EA.

Dunfee will be blogging about his VFS experience throughout the year at www.sashadunfee.wordpress.com.

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A complete media kit will be available in digital format on www.vfs.com/pressroom. Our professional faculty is available for print, web, and television interviews about this unique scholarship opportunity.

Photo Available: Sasha Dunfee with Jeff Ryan,Sr. Director, Human Resources, Electronic Arts, Sasha Dunfee, Scholarship Winner, Dave Warfield, VFS Game Design Program Department Head.

Vancouver Film School

Vancouver Film School offers a proven education for everything in the entertainment industry. VFS Game Design studentstrain to be part of any video game development team by learning all aspects of game design, from visual storytelling to level design principles to the production process, and ultimately create playable games themselves.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Media Information:

Sarah Richards David Tinson

Public Relations Specialist Director, Public Relations

Vancouver Film School Electronic Arts

604-631-3562 604-456-5167

sarah@vfs.com dtinson@ea.com


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