Mumbai, India, April 03, 2008– VH1, a division of Viacom’s (NYSE: VIA, VIA.B), MTV Networks, is launching a new mobile game that extends the popular on-air series“Flavor of Love.” Launching at the end of April,“The Flavor of Love” mobile game will join VH1 Mobile’s growing list of successful mobile games including the pop culture trivia game“Know it All” and“Best Week Ever,” a downloadable trivia game based on the popular VH1 series.
“The Flavor of Love” mobile game will give users a variety of quirky challenges– some from the show, some all new– in an effort to impress the world's most eligible bachelor– Flavor Flav. Players must work their way through pie fights, sky writing and water gun battles to prove that they are worthy of Flav's attention.
VH1 Mobile’s“The Flavor or Love” game has been developed and will be published by IG Fun LLC, the international publishing division of Indiagames. The game will be available across all mobile carriers at the end of April, 2008.
ABOUT VH1 MOBILE
VH1 Mobile has seen tremendous growth in the last year– video streams on the on-demand mobile service were up 123 percent in 2007. In December, 2007 alone, VH1 Mobile’s VOD streams reached over 1 million. VH1 Mobile’s five WAP sites have seen an impressive 100% month-over-month growth since launching the main VH1 WAP site in March 2007. Additionally, 2007 saw the launch of VH1 Mobile games“Know It All” (pop culture trivia) and“Best Week Ever,” a downloadable trivia game based on the popular weekly series.
ABOUT IG FUN LLC ( www.igfun.com)
IG Fun LLC is the international mobile publishing and development arm of Indiagames Ltd. focused on the European and the Americas markets. Now working under the brand name IG FUN, the company sets out to be a Top 10 mobile publisher in each territory it operates in. IG FUN has developed and published licensed titles with all the major Hollywood based movie studios including 20th Century Fox, Miramax, New Line Cinema, Sony Pictures and Universal Studios. Branded partners outside of Hollywood include Hearst, Sarbakan, Toho Enterprises and Sandlot Games. IG FUN distributes with most major carriers in almost every country in Europe and The Americas. Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles&Beijing. Key investors include UTV– India’s foremost Media&Entertainment Company, Adobe Inc., and Cisco Systems Inc.
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