Video Game Developers vs. Publishers: New Movie Asks Who Wins

SEATTLE, WA (February 15, 2011)– Game Industry TV™ today announced the launch of episode four of celebrated video game show“Game Theory with Scott Steinberg™,” which puts the current state of the video game industry under the microscope. Exploring the shifting balance of power following in the wake of new business models, gaming devices and online technologies, it also examines whether there’s a place for independent developers in today’s increasingly cutthroat business world.

Titled“Video Game Developers vs. Publishers: Who Wins?,” the documentary film, available now at, takes a detailed look at the modern-day reality of game development, publishing and digital distribution, including how increasingly competitive market conditions are putting businesses’ backs against the wall. Scrutinizing the challenges of next-generation game creation going forward, difficulties of competing with industry titans and what it takes to survive in today’s increasingly harsh retail climate, gaming’s biggest names debate the changing nature of the business– and shifting scale of risk vs. reward.

Featuring commentary by industry leaders such as Lionhead Studios founder Peter Molyneux, Gaikai CEO David Perry and LittleBigPlanet co-creator Alex Evans, it also includes commentary by storied names such as Oddworld inventor Lorne Lanning and Sensible Software/Tower Studios co-founder Jon Hare.

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About Game Industry TV

Game Industry TV ( is a full-service video production company and online video network featuring the culture, companies and leading personalities behind the $20 billion video games industry. Taking viewers behind the scenes of this dynamic business, it puts a public face on one of the world’s most exciting entertainment fields.

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For additional information, please contact:

Steve Willis

Bender/Helper Impact


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