Los Angeles, Calif., (July, 2008)– According to NPD, a global provider of market research, sales of video game accessories for May were up more than 30% over last year. What does this mean? 2008 accessory sales will easily surpass 2007 sales of $621 million, giving retailers and wholesalers even more incentive to participate in this immensely profitable segment of the video game market.

With gamers spending over half a billion dollars on video game accessories last year in the United States, peripheral developers are constantly looking to develop new product innovations that improve gaming for the consumer and provide retailers and others in the distribution channels with substantial profits .

“For gamers, accessories are the bells and whistles that enhance the fun and quality of playing video games,” stated Tom LaVoie, President of Red Lion Interactive, the Nation’s leading wholesaler of video game accessories.“And for retailers and distributors the margins, especially from third party manufacturers, are higher than most other product segments.”

Continued LaVoie:“Accessories generate significant revenues for retailers and provide consumers with substantial benefits as well. Video game peripherals play a powerful role in the $18 billion dollar game industry and can benefit everyone throughout the supply chain.”

About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact: Dirk Foster

Red Lion Interactive

(888) 432-8707 XT. 108

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at