13 May 2011 - London, United Kingdom– UKIE will be using its sponsorship of tomorrow’s UKCCIS summit to promote the positive side of gaming and highlight the lead role that the interactive entertainment industry plays in protecting children in an online world.
The video games industry takes the health and wellbeing of consumers very seriously, especially young people and is a member of the UKCCIS Executive Board. UKIE is therefore extremely pleased to be able to sponsor and support this year’s UKCCIS summit.
UKIE will be taking the opportunity to highlight the positive side of gaming, the industry’s commitment to safe and sensible gaming, online and offline, and its commitment to parental controls and age ratings systems as key tools in keeping children safe in online environments.
UKIE will also be hosting a workshop exploring how the games industry is working to make sure that children play online video games safely and sensibly. The session will include:
- <*>A look at the latest online games*> <*>The importance of age ratings*> <*>An introduction to parental controls on games consoles*>
The Minister for Children and Families, Tim Loughton said:“UKIE is a member of the UKCCIS Board and plays an active role in promoting the games industry’s commitment to the health and wellbeing of young people. According to Ofcom, young people are increasingly using games consoles to go online and it is important that parents are aware of this. I welcome UKIE’s sponsorship and involvement with the UKCCIS summit and look forward to working with them to further improve the safety of young people in online environments.”
UKIE Chairman, Andy Payne said:“UKIE is delighted to be sponsoring and playing a lead role at this year’s UKCCIS Summit. The video games industry takes the health and wellbeing of young people incredibly seriously and we want to continue to be at the forefront of ensuring children enjoy playing games online safely.
“Millions of people now enjoy playing games safely and sensibly online every day. UKIE promotes safe and sensible gaming through the play-safe area of our website ( www.ukie.org.uk/playsafe) and looks forward to continuing to play a key role in the important debate around child internet safety.”
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For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0582 or E: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.
UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.