Gamers with smart-phones can now access exclusive Lynx content through unique QR codes included on in-game advertising across a number of titles including Fight Night Champion, PKR and Need for Speed.
The innovative advertising mechanic– the first by a UK brand– is part of the current Lynx Excite campaign and brings Lynx girls directly into game-play via in-game billboards and posters. Gamers are also able to scan unique QR codes that give exclusive access to content including a video trailer featuring model Kelly Brook as a fallen angel.
The new Lynx Excite range includes Eau de Toilette, Body Spray, Antiperspirant and Shower Gel, building on the heritage of two Lynx bestsellers, the famous Africa and Dark Temptation.
Lynx Excite is available nationwide. Visit www.facebook.com/lynxeffectuk for more information.
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matt pynn | digital consultant
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