emerges from the Haze™ with the UK's first online game launch zone

Hertfordshire, England, May 16 2008: has today published a Launch Zone dedicated to Haze™, the PlayStation 3 exclusive FPS from Ubisoft and Free Radical Design. The Launch Zone is the first of its kind in the UK, compiling all text and video coverage of the game on into a single portal, complete with a countdown clock to launch. Gamers will also be able to enter a competition to win their copy of the game, out on May 23rd.

The Launch Zone represents the first stage of the online campaign on, to be followed by a Homepage Takeover Skin, video pre-roll, and PS3 Channel Takeover next week.

The online campaign was co-ordinated between Pro-G Media, publisher of, and media planning agency Maxus.

“We’re committed to offering game publishers new and unique opportunities to market their products online in ways that really capture the audience, in addition to our foundation offerings,” said Adam McCann, Operations Director at Pro-G Media.“’Media first’ campaigns such as this Launch Zone are prime examples of how this can be done.”

Matthew Waghorn, Senior Planner at Maxus Added“Audience engagement is a fundamental of any plan, and to do so with gamers on their own turf is notoriously difficult. We found working with not only allowed us access to a great gamer community, but enabled us to implement in a unique and genuinely engaging way”.

The launch zone can be found here:

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About Pro-G Media Ltd

Founded in June 2004, Pro-G Media publishes (, a leading online video games website in the UK. offers a wide range of textual and video gaming content to a global audience, which is also syndicated to Virgin Media, one of the largest portals in the UK.

The publication underwent a re-brand last November from Pro-G to, which also involved the re-launch of the website, addition of three new employees, and a move to larger premises. The company has several new launches planned in 2008, starting with a re-vamp of its community forums and comments.

Pro-G Media specialises in online marketing and bespoke video game content production. For more information please visit

If you are a games publisher or media planning agency and would like to talk to us about marketing your product online, please contact Adam McCann on 01923 270 218 or e-mail


Maxus is the WPP-owned international media planning&buying group. It aims to offer the best of both worlds–‘small agency, big business’. As part of WPP’s GroupM network, it offers the leverage of the UK’s largest buying point, together with a small agency, close to the client culture. It offers communications planning, implementational planning and negotiation across all traditional and digital channels. Other clients include Palm and Church&Dwight.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 25 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of€928 million. To learn more, please visit

© 2008 Ubisoft Entertainment SA and Free Radical Design Limited. All Rights Reserved. Haze is a trademark of Ubisoft Entertainment and Free Radical Design. Free Radical Design and its associated logo are trademarks of Free Radical Design Limited. Ubisoft and the Ubisoft logo are registered trademarks of Ubisoft Entertainment SA. Developed by Free Radical Design Limited.

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