Virgin Media hunts for talented games developers

  • Developers challenged to create new mobile game in 100 Days
  • New game to launch exclusively at Eurogamer Expo 2012

Virgin Media has announced the launch of its '100 Day Game Project’ in association with Eurogamer and The University of Abertay Dundee. The company is calling for the best emerging young games developers in the UK to create a groundbreaking new mobile game in just 100 days. The game will be unveiled at the Eurogamer Expo 2012 where over 50,000 gamers are set to attend the four day event.

Developer teams of four are being asked to submit their ingenious new concept at and will have to demonstrate why their game could be the new ‘Angry Birds’.

A panel of handpicked expert judges from across the industry including Douglas Hare from Outplay Entertainment, David Hamilton from Digital Goldfish, Craig Lawson from Ubisoft Reflections and Tom Champion from Eurogamer will be tasked with selecting the best entry and Virgin Media will announce the winning team of developers in mid June.

The winning team will travel to the world’s hotbed of game development, Dundee to work with mentors to turn their concept into a reality, creating a fully functional mobile game. The final stages of development and unique bolt-on level of the game will be completed in front of a live audience and unveiled exclusively at Eurogamer Expo 2012.  The game will then be available for gamers to play at the event.

Throughout the 100 days, the teams will be assisted by mentors to aid them in the games’ development. The team’s progress will be documented through the dedicated microsite where they will also blog about the latest developments.  Members of the public will be invited to provide comments on all aspects of the game, including the character names and plot lines to help shape the development of the game.

Luke Southern, Head of Sponsorship and Partnerships at Virgin Media, said: "The mobile gaming industry is booming and we know that in the UK, we have got some of the best games developer talent in the world. Championing entrepreneurial spirit is something we’re really passionate about and this project is great way to celebrate this, we can’t wait to see the final result of this exciting competition."

The call for entries for the '100 Day Game Project' opens 8 th May and the closing date is 27 th May. The winning developer team will be announced in the mid June.

For further information of Virgin Media’s products and services, visit

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About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 120Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media Pioneers kick-starts new businesses for young entrepreneurs by connecting like-minded individuals, providing inspiring content and offering unique opportunities to work with Virgin Media.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED). For more information, go to

About Eurogamer Network Ltd.

Founded in 1999, Eurogamer Network Limited publishes, the world's leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resources and and represents several partner websites including, and In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event. More information on Eurogamer Network Limited can be found at

About Abertay University

Abertay University launched the world’s first computer games technology degree in 1997, and runs both the UK Centre of Excellence for Computer Games Education and the international game design contest Dare to be Digital.

Our unique partnership with BAFTA makes Dare the exclusive pathway to the BAFTA Ones to Watch Award, a major recognition of up-and-coming games talent.

Through the Abertay University Prototype Fund start-up and small developers across the UK have access to funding to create new prototypes and attract additional investment, another practical way Abertay supports the growth of a sustainable, successful games industry.

Abertay has the highest number of Skillset accreditations for computer games courses (five out of 12 across the UK) as well as holding full Skillset Media Academy status, recognition of the important industry skills that are developed on our courses.

For more information please visit   

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