Virgin Media invites TV customers to Play Games



Virgin Media and Two Way Media today announced the launch of a new casual TV gaming portal, Play Games. Available to its 1.5 million TiVo customers, the newly designed portal presents a wide variety of casual games that can be played directly on the TV. Play Games includes enhanced levels of player recommendation, personalisation and content discovery.

With Virgin TV customers racking up more than one million game plays on TiVo this year already, Virgin Media is seeking more developers to join its platform. Creators of casual games are being encouraged to work through Two Way Media, Virgin Media’s app development partner, to integrate, test, host, launch and monetise games on TiVo using its game framework which can make Flash games ready for the platform in under a week.

Virgin Media’s new portal now allows players to save and track progress through games and automatically ranks the ones they most frequently play, making them easier to find.

New games are scheduled to be launched over the coming months, enabling Virgin Media customers to play more of the kinds of games they love on other devices without the need for a second screen. Current games include  Who Wants to be a Millionaire? and  Scooby's Creepy Cake Factory, with two new games,  Mahjong and  Darts Darts Darts, now available.

Commenting on the launch, Virgin Media’s Charlotte Reece, said: "The introduction of Play Games will give causal gaming a great new look on TiVo and the addition of extra games will add even more entertainment to what is the UK’s most advanced connected TV service. With 1.5 million households across the country already enjoying all that TiVo has to offer, we’re giving developers access to a whole new audience and the chance to bring new ideas and even more fun to home entertainment."

Two Way Media chief executive James Turner said: “Virgin Media's TiVo platform makes it very easy for their customers to find and play games, and their growing subscriber base provides an excellent opportunity for developers to generate meaningful revenues from their games."

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Media Contacts

Joe Thomas, Virgin Media – 020 7909 3279,

James Turner, Two Way Media – 020 3397 2109,

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network – the result of multi-billion pound private investment – delivers ultrafast broadband to over half of all UK homes, with speeds of up to 120Mb, as well as market leading connectivity to thousands of public and private sector organisations across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of British households.

The world’s first virtual mobile network was launched by Virgin Media and it is also one of the largest fixed-line home phone providers in the country.

Virgin Media is a part of Liberty Global plc, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 25 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.

About Two Way Media

Two Way Media is an award-winning games company, dedicated to bringing people together to play entertaining and challenging casual games.

For more than a decade we have produced games for connected TV which have been played over 12 million times on TV networks all over the world. Our games catalogue includes dozens of our own ideas as well as licensed brands including Who Wants to be a Millionaire? and Deal or No Deal.

We launched an innovative new web-based games service in 2012, myPuzzler, which brings thousands of crosswords, wordsearch and sudoku games onto practically any connected device.

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