Virtual gaming universe Planet 51 Online gathers 50.000 players worldwide since November

Planet 51 Online is the one-and-only film to game adaptation based on the computer-generated animated movie Planet 51

Free to play, the game is already available for download at www.planet51online.com

Madrid, February 12, 2010– Zed, the developer and marketer of entertainment and community products and services for mobile devices and the Internet, announces that Planet 51 Online, the one and only film-to-game adaptation that offers online interactive entertainment to casual, social and family gamers, has reached 50.000 players three months after its public release. Players cooperate to complete quests and missions, sharing cheats and clues through the chat in various languages. To date, United States, Russia, UK, Spain, Italy and South Africa are the areas that gather more players.

Only three months after its release on November 6th, 2009, the game continues growing and captivating everyone who test it.“At this stage we are focused from a business perspective on extending the awareness and range of distribution of the game. Thus, we are developing affiliation programs with partners all around the world, both online and offline. Concerning the game, as Planet 51 Online is a massive multiplayer online game for kids and casual players we keep making it constantly evolving to allow an incredible social experience”, said Chris Head, Product Innovation Director-Zed.

Planet 51 Online ( www.planet51online.com) has had 5 updates to date. Christmas decorative motifs where added to the scenarios during December, and recently the developers have include new missions and extend the virtual item’s portfolio. What’s more, the game counts with a never-seen scenario, The forest hideout, an open world full of hidden areas that players will take some time to explore. Moreover, the game recently incorporated The clues of the Humaniacs, a mini-game where players must collect as much Humaniac items as possible. By facing this quest players will be rewarded with points of experience, being visible for the rest of the players.

The game will be continuously expanded during February. Along with another mini-game -an alien-version of Cops and thieves- new characters inhabit the forest to interact with and the Valentine’s Day will surely bring surprises. Updates start automatically when initiating the game, easily and completely free.

The computer-generated animation movie Planet 51 was released in France on February 3rd, and 30.000 vouchers worth to get virtual items are being distributed in newsstands all along the country. Zed keeps alive his philosophy to remain leaders in the field of digital entertainment, betting on the platform format and adapting their objectives to the enjoyment of its users.

About Zed

Zed Worldwide, the number 1multiplatform digital entertainment company, develops and markets entertainment and community products and services for all platforms. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 60 countries, including Europe's largest markets, USA, India and China and holds agreements with 130 wireless operators across the globe.

For more information visit: www.zed.com

About Ilion Animation Studios

Ilion Animation Studios was founded in 2002 to create state-of-the-art computer generated animated movies for worldwide cinematic release using its own purpose-built cutting-edge technology to achieve a unique visual animation experience. 250 highly talented and experienced artists, program developers, high-tech engineers and other professionals from over 20 nations worked together at Ilion on Planet 51.

For more information visit: www.ilion.com

Contact:

Miguel Querol

Corporate Communications Manager

mquerol@zed.com

+34 91 640 48 00 


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