W3i Ups The Ante For iOS App Discovery and Monetization Solutions

St. Cloud, Minn., January 11, 2011- W3i announces the launch of the new Ad-Funded Payment Platform, providing a robust and customizable solution for developers looking for app discovery or monetization. With over 300,000 apps in the App Store and virtual goods revenue projected to pass $2 billion in the U.S. in 2011, the Ad-Funded Payment Platform helps iOS app developers achieve their discovery and monetization goals.  The solution works by rewarding users with virtual currency in free iOS games for installing apps from advertisers.

Unique to the market, The Ad-Funded Payment Platform provides customizable offer interfaces for publishers, robust and intelligent reporting for developers and superior end-user experiences for iOS gamers. The Ad-Funded Payment Platform also offers variations optimized for iPhone and iPad. This new product is driven by W3i’s proprietary InstallIQ software, optimized on 500 million downloads.

“Integrating the W3i Ad-Funded Payment Platform was a breeze, providing a frictionless experience for our users while driving our revenues.” says Raik Bittner Managing Director of Raix Games.

Meanwhile, advertisers are provided extensive support for campaigns with robust reporting, and targeting.

Users benefit from an offer experience geared for them. Easy to understand, the Ad-Funded Payment Platform easily advances gameplay for users while providing access to their download history and customer support with only a few taps.

The Ad-Funded Payment Platform is part of a growing mobile distribution network at W3i that includes Apperang, released summer of 2010 and more additions to come in 2011.

“The W3i Ad-Funded Payment Platform provides publishers an opportunity to monetize and drive their virtual goods transactions in a branded offer wall experience, while giving advertisers powerful insights and control into their marketing campaigns through sophisticated campaign dashboards. Users get free apps.  A win-win-win.” notes Andy Johnson, CEO W3i.

About W3i: W3i increases revenue, distribution, and engagement for consumer applications. W3i’s solutions use InstallIQ technology for recommending PC and mobile applications that users value.  InstallIQ was optimized on more than 500 million app installs–including more than 120 million in 2010. W3i is an experienced team of app-savvy marketers with deep technical know-how and many years of industry experience. To learn more, visit www.W3i.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.