Wanted! The world’s worst press releases!

6 JULY 2011, LEAMINGTON SPA, UK– the GDC Europe 2011 Independent Games Summit on Monday 15 August sees IndieCity’s Backend Guru and indie developer Deejay host the Indies’ Got PR Talent panel, discussing indie marketing and PR with the knowledgeable assistance of RockPaperShotgun.com’s Jim Rossignol, Christian Nutt from Gamasutra.com and Michael Rose from IndieGames.com.

This panel of veteran indie games journalists will share their opinions, advice and expertise critiquing the PR efforts of indie developersà la popular game show Britain’s Got Talent. Even more than mainstream game developers indie developers depend on the press for exposure, often with zero marketing budget and little PR experience. This revealing but entertaining session will seek to illuminate the writing of attention-demanding, cliché-free press releases, understand the requirements of games journalists from different media, discover which trailers and screenshots grab the eyes of the press and illustrate how to make contact in a professional yet sincere way.

In order that you and generations of indie devs as yet unborn may profit from shared experiences, IndieCity needs examples of your early and naive attempts at marketing, perhaps the very first press releases you wrote... Please send your very worst examples to GDCE@IndieCity.com: the deadline for this tranche of cringe-inducing PR horrors is 15 th July 2011 and there will be two more calls for dreadful content coming soon!

Journalists– what are the worst press releases for indie games that you’ve seen? IndieCity welcomes your offerings too, if you’ve been sent stand-out examples of what to do and what not to do; please do include contact details for the authors in order that their permission can be sought prior to the session.

“We’re really looking forward to receiving the very worst examples!”, says Deejay.“It’s really useful for indie developers to get a chance to learn from the mistakes of others and let’s face it, press releases are so often where we all fail in the beginning.”

For more information: see http://developers.indiecity.com/gdce or www.IndieCity.com/blog, or contact Scott MacKintosh on GDCE@IndieCity.com.

FOR PRESS ONLY: for further information on IndieCity.com, please contact Natalie Griffith, IndieCity’s press and marketing lead, on NGriffith@IndieCity.com.

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About IndieCity:

IndieCity.com is a unique online portal committed to celebrating and supporting the indie gaming community at all levels, highlighting the creativity, the passion and the people. The site aims to create one integrated indie community that draws together developers, players and press to encourage the discovery, promotion and enjoyment of indie games of all shapes and sizes. Boasting over 1700 signed up members in just over six months the site is currently in private beta and is expected to go into public testing later this year. www.IndieCity.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.