Warner Bros. Interactive Entertainment Launches Sesame Street: Once Upon a Monster

BURBANK, Calif. -- October 11, 2011 -- Warner Bros. Interactive Entertainment announces the launch of Sesame Street: Once Upon a Monster , an innovative, engaging and humorous, new controller-free video game on Kinect™ for Xbox 360®. Players can interact with popular Sesame Street characters as well as make new monster friends in a journey of learning, discovery and fun.

Developed by award-winning Double Fine Productions, Sesame Street: Once Upon a Monster is a truly original interactive experience where young players join Cookie Monster, Elmo and other Sesame Street characters as they explore a living storybook titled Once Upon a Monster. In the book, they meet new, loveable monsters from the Once Upon a Monster world, forge friendships and learn key life skills along the way. Parents and children become part of the storybook adventure by getting active together through dancing, jumping, flying and more.

Sesame Street: Once Upon a Monster is a very engaging title, which provides families with young kids a quality experience unlike anything they have seen before,” said Samantha Ryan, Senior Vice President, Production and Development, Warner Bros. Interactive Entertainment. “Full of life lessons, like building friendships and overcoming fears, the game combines the values and appeal of the beloved Sesame Street brand with Double Fine Productions’ talent for creating lush and exciting worlds while delivering a fun game that parents can feel good about purchasing.”

“I've been promising this game to my daughter for a long time,” said Tim Schafer, President and CEO of Double Fine Productions. “I'm very grateful to Warner Bros., Sesame Workshop, and the extremely dedicated team behind Sesame Street: Once Upon a Monster for helping me make good on that promise to her, and to every family that's been waiting for this great chance to play together.”

Guided by a social and emotional curriculum set forth from Sesame Workshop, the non-profit educational organization behind Sesame Street, young players engage in activities that promote lifelong lessons about making friends, cooperation, recognizing and labeling emotions, and so much more.

Sesame Street: Once Upon a Monster on Kinect for Xbox 360 is rated “E” and available now at retail stores nationwide at a S.R.P. of $49.99.

For more information on Sesame Street: Once Upon a Monster , please visit www.OnceUponAMonsterGame.com.

And for fun, check out:

http://www.youtube.com/watch?v=E4EnqvCYi6U

http://www.youtube.com/watch?v=rcJJxedh-uY

http://www.youtube.com/watch?v=gddBHzy5ByU

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

About Double Fine Productions

Double Fine Productions is an award-winning, independent game development studio founded in 2000 by games industry veteran Tim Schafer. Located in San Francisco’s South of Market district, Double Fine is committed to making high-quality games with an emphasis on originality, story, characters, and fun.

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