WeeWaa: Rock On! Jams Onto App Store

Press Contacts for UI Digital:

Johner Riehl

Wonacott Communications, LLC

(858) 220-5626

jriehl@wonacottpr.com

MINNEAPOLISMay 23, 2013 – Family-friendly mobile game WeeWaa: Rock On! takes the stage today, releasing on the App Store. WeeWaa: Rock On! is a colorful, 3D rock n’ roll-themed fling-physics game featuring cartoonish graphics, responsive touch and swipe gestures, and whimsical music from Oslo-based new wave composer Cuckoo. Published by UI Entertainment and developed by Zoink! Games, WeeWaa: Rock On! is available to download now for free for iPhone, iPad, iPod Touch and will soon be available for Android devices. An ad-free version of WeeWaa: Rock On! with unlocked premium content is also available for $0.99.

“With colorful 3-D graphics and a spellbinding soundtrack from Cuckoo, WeeWaa: Rock On! is an app the whole family can enjoy,” said Shane Dodson, partner, UI Digital. “Zoink! Games created a game that is intuitive to play, exciting to master, and easily accessible for toddlers, kids and parents.”

“Creating WeeWaa: Rock On! has been an amazingly fun ride,” said Klaus Lyngeled, creative director and CEO, Zoink! Games. “We have crammed so much charm and love into this game that players will be swept off their feet with a giant smile onto a pink cloud.”

In WeeWaa: Rock On!, hordes of grumpy Groompas are attacking the WeeWaa Village. To save the village and its charming inhabitants, players take on the role of the game’s hero WeeWaa, who repels these monsters with a magic Rock n’ Roll machine (humans might recognize as an electric guitar). Using the magical instrument to shoot waves of mesmerizing music, players fling Groompas around to defeat the invaders and save the village. But with dangerous obstacles and Groompas armed with water balloons, WeeWaa will have to be careful to not lose all his health before the village is restored to peaceful harmony. Coins collected while exploring and defending WeeWaa village can be used to unlock different guitars and costumes for WeeWaa, who is known for his daring fashion sense.

For more information, please check out WeeWaa Rock On! on the App Store.

WeeWaa: Rock On! Free on App Store: https://itunes.apple.com/us/app/weewaa-rockon-free/id568108396?ls=1&mt=8

WeeWaa: Rock On! on App Store: https://itunes.apple.com/us/app/weewaa-rockon/id585630664?ls=1&mt=8

WeeWaa: Rock On! trailer: http://youtu.be/lydUcpPWe80

About UI Digital

UI Digital is a branch of U&I Entertainment Group, a distribution and media promotions company representing independent content creators. UI Digital is a North American publisher of mobile games, focused on creating captivating entertainment for all ages. Based in Minneapolis, UI Digital's executives have diverse backgrounds in AAA console development, marketing and product development. WeeWaa: Rock On! is the company’s first children’s title.

About Zoink! Games

Zoink! is an award-winning, creative content and development studio located in Sweden. Focused on character and storytelling, Zoink!’s team of artists, designers, animators, and developers work across all forms of media to deliver high-production value engagements for the broadcast, desktop, mobile and game worlds. Zoink! comes mainly from traditional gaming, but with a twist of film directors and AD from advertisement. Zoink! has directed commercials for Nike, animated for Disney, 3D modeled The Matrix and coded for Google.

# # #


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.